During a global 2022 survey, roughly four percent of responding marketers stated they did not use Twitter for business purposes. Among the remaining 96 percent that did use the platform, the largest share - approximately 40 percent - had been using it between one and three years.
Length of time brands used Twitter for marketing purposes worldwide as of July 2022
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Statistics on Twitter advertising and marketing
Overview
5
- Premium Statistic Social media ad spend worldwide 2021-2028
- Premium Statistic Twitter's advertising revenue worldwide 2017-2026
- Basic Statistic Twitter: annual revenue 2010-2021, by segment
- Basic Statistic Market capitalization of the largest U.S. internet companies 2023
- Premium Statistic Fastest growing media brands 2022
Usage
7
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Benefits of social media marketing worldwide 2022
- Basic Statistic Average weekly Twitter brand posts 2021, by vertical
- Premium Statistic Usage of Twitter for marketing purposes worldwide 2022
- Premium Statistic Share of marketers familiar with Twitter advertising worldwide 2022
Engagement rates
5
- Basic Statistic Social media post engagement 2020-2021
- Premium Statistic Twitter: average post engagement 2021, by vertical
- Premium Statistic Twitter brand post engagement 2022, by vertical
- Premium Statistic Twitter ad engagement growth 2014-2022
- Premium Statistic Twitter cost per engagement growth 2010-2022
Competitors
6
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Basic Statistic Leading websites worldwide 2022, based on visit share
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Social media ads CPC worldwide 2021, by platform
- Premium Statistic Social media ads CPM worldwide 2021, by platform
Audience
6
- Premium Statistic Twitter: number of worldwide users 2019-2024
- Basic Statistic Countries with the most Twitter users 2022
- Basic Statistic Twitter: distribution of global audiences 2022, by gender
- Basic Statistic Twitter: distribution of global audiences 2021, by age group
- Basic Statistic Twitter: number of monetizable daily active users worldwide 2017-2022
- Basic Statistic Twitter: favorite types of posts for global users 2022
Further related statistics
21
- Social media usage for digital marketing in India 2022, by marketing content type
- Social media usage of enterprises in the European Union 2021, by type and size
- Social media usage of enterprises in the European Union 2021, by type and activity
- Most important social media platforms for marketers worldwide 2022
- Social media platforms used by marketers worldwide 2022
- Social media platforms used by marketers worldwide 2022, by target group
- Most important social media platforms for global B2B & B2C marketers 2022
- Popularity of influencers in Spain 2022
- Use of social media to contact brands in the U.S. 2022, by generation
- Top social media platforms of UK fashion & lifestyle shoppers 2022
- Time spent on Pinterest by UK fashion & lifestyle shoppers per day 2022
- Time spent on Twitter by UK fashion & lifestyle shoppers per day 2022
- Time spent on YouTube by UK fashion & lifestyle shoppers per day 2022
- Time spent on Snapchat by UK fashion & lifestyle shoppers per day 2022
- Social network usage of countries inside the European Union 2014-2021, by country
- Italy: social media usage among companies in the personal care industry 2017
- Italy: social media usage among companies in the large retail 2017
- Expected Twitter influencers earnings in Canada, the UK & the U.S. 2021
- Most popular social media among influencers in Belgium 2020
- Leading brands on Instagram worldwide 2022, by influencers
- Survey on impact of social media on companies in Denmark 2017
Further Content: You might find this interesting as well
Databox. (July 26, 2022). Length of time brands used Twitter for marketing purposes worldwide as of July 2022 [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/1345293/twitter-usage/
Databox. "Length of time brands used Twitter for marketing purposes worldwide as of July 2022." Chart. July 26, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/1345293/twitter-usage/
Databox. (2022). Length of time brands used Twitter for marketing purposes worldwide as of July 2022. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/1345293/twitter-usage/
Databox. "Length of Time Brands Used Twitter for Marketing Purposes Worldwide as of July 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1345293/twitter-usage/
Databox, Length of time brands used Twitter for marketing purposes worldwide as of July 2022 Statista, https://www.statista.com/statistics/1345293/twitter-usage/ (last visited March 31, 2023)
Length of time brands used Twitter for marketing purposes worldwide as of July 2022 [Graph], Databox, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1345293/twitter-usage/