In the first quarter of 2022, Twitter's cost per ad engagement grew by 10 percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at 4.5 billion U.S. dollars.
Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022
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Y-O-Y growth rate
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Twitter. (July 22, 2022). Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter. "Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022." Chart. July 22, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter. (2022). Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter. "Year on Year Change in Cost per Engagement (Cpe) on Twitter from 1st Quarter 2020 to 2nd Quarter 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter, Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022 Statista, https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/ (last visited September 01, 2024)
Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022 [Graph], Twitter, July 22, 2022. [Online]. Available: https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/