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Twitter cost per engagement growth 2010-2022

Published by Statista Research Department, Mar 15, 2023
In the first quarter of 2022, Twitter's cost per ad engagement grew by 10 percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at 4.5 billion U.S. dollars.

Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022

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Release date

July 2022

Region

Worldwide

Survey time period

Q1 2020 to Q1 2022

Supplementary notes

Figures for periods prior to Q3 2020 come from previous reporting.

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Statistics on " Twitter advertising and marketing "

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Statistics on Twitter advertising and marketing

Overview

5

Usage

7

Engagement rates

5

Competitors

6

Audience

6

Further related statistics

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Topics

Twitter advertising and marketingTwitterSocial media advertising and marketing worldwideFacebook advertising and marketingInstagram marketing and advertising
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