Between January to July 2022, influencer videos constituted 91 percent of video views on video giant YouTube. Media company videos followed with six percent of video views, while brand and aggregator content came last with just two percent.
Distribution of YouTube video views in the United States between January and July 2022, by creator category
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"Brands" are defined as organizations that sell primarily nonmedia
goods or services, and “aggregators” are defined as unverified creators who mainly repost content.
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Activate. (November 1, 2022). Distribution of YouTube video views in the United States between January and July 2022, by creator category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1346682/youtube-video-views-creator-category-usa/
Activate. "Distribution of YouTube video views in the United States between January and July 2022, by creator category." Chart. November 1, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1346682/youtube-video-views-creator-category-usa/
Activate. (2022). Distribution of YouTube video views in the United States between January and July 2022, by creator category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1346682/youtube-video-views-creator-category-usa/
Activate. "Distribution of Youtube Video Views in The United States between January and July 2022, by Creator Category." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346682/youtube-video-views-creator-category-usa/
Activate, Distribution of YouTube video views in the United States between January and July 2022, by creator category Statista, https://www.statista.com/statistics/1346682/youtube-video-views-creator-category-usa/ (last visited July 27, 2024)
Distribution of YouTube video views in the United States between January and July 2022, by creator category [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346682/youtube-video-views-creator-category-usa/