In 2022, 67 percent of digital display ads worldwide were viewable. This is the highest value in the presented period. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.
Digital display advertising viewability rate worldwide from 2017 to 2022
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DoubleVerify. (June 15, 2022). Digital display advertising viewability rate worldwide from 2017 to 2022 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1366623/display-video-advertising-viewability-rate/
DoubleVerify. "Digital display advertising viewability rate worldwide from 2017 to 2022." Chart. June 15, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1366623/display-video-advertising-viewability-rate/
DoubleVerify. (2022). Digital display advertising viewability rate worldwide from 2017 to 2022. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1366623/display-video-advertising-viewability-rate/
DoubleVerify. "Digital Display Advertising Viewability Rate Worldwide from 2017 to 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1366623/display-video-advertising-viewability-rate/
DoubleVerify, Digital display advertising viewability rate worldwide from 2017 to 2022 Statista, https://www.statista.com/statistics/1366623/display-video-advertising-viewability-rate/ (last visited April 26, 2024)
Digital display advertising viewability rate worldwide from 2017 to 2022 [Graph], DoubleVerify, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366623/display-video-advertising-viewability-rate/