Digital display advertising viewability rate worldwide 2022, by region

Published by Statista Research Department, Mar 13, 2024
In 2022, 67 percent of digital video ads worldwide were viewable. The highest viewability rate was recorded in Latin America, with 72 percent. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.

Digital display advertising viewability rate worldwide in 2022, by region

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Statistics on " Online video advertising in Japan "

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Other statistics that may interest you Online video advertising in Japan

Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
Access all statistics starting from $1,788 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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