CTV ad fraud worldwide Q2 2022, by device

Published by
Michele Majidi,
Mar 4, 2024
In the second quarter of 2022, 37 percent of traffic to connected TV (CTV) advertising on Google Chromecast devices was invalid worldwide. The invalid traffic (IVT) rate among Sony devices amounted to 32 percent, while Apple rounded out the top three with an IVT rate of 26 percent.

Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device

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Release date

January 2023

Region

Worldwide

Survey time period

Q2 2022

Special properties

among most popular CTV devices

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Statistics on " Connected TV advertising in the United States "

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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