From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw approximately 6.7 percent engagement rate. Videos of a duration of less than 10 seconds saw engagement rates of around six percent, while videos with a length of between 10 and 15 seconds saw an engagement rate of 5.25 percent.
TikTok content engagement rate from March 2023 to August 2023, by duration
The engagement rate was calculated as "sum of interactions/visits x 100"
Supplementary notes
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (September 26, 2023). TikTok content engagement rate from March 2023 to August 2023, by duration [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1372608/tiktok-video-engagement-by-duration/
Metricool. "TikTok content engagement rate from March 2023 to August 2023, by duration." Chart. September 26, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1372608/tiktok-video-engagement-by-duration/
Metricool. (2023). TikTok content engagement rate from March 2023 to August 2023, by duration. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1372608/tiktok-video-engagement-by-duration/
Metricool. "Tiktok Content Engagement Rate from March 2023 to August 2023, by Duration." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372608/tiktok-video-engagement-by-duration/
Metricool, TikTok content engagement rate from March 2023 to August 2023, by duration Statista, https://www.statista.com/statistics/1372608/tiktok-video-engagement-by-duration/ (last visited December 03, 2024)
TikTok content engagement rate from March 2023 to August 2023, by duration [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372608/tiktok-video-engagement-by-duration/