digital ad spend in the country stood at 958 million euros that year.
Mobile advertising attracted 754 million euros in advertising spending in Ireland in 2023, accounting for 79 percent of digital advertising. Desktop advetising spending stood at 204 million euros and accounted for the remaining 21 percent. Total Digital advertising spending in Ireland in 2023, by device (in million euros)
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Statistics
IAB Ireland. (May 2, 2024). Digital advertising spending in Ireland in 2023, by device (in million euros) [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1384349/mobile-desktop-digital-ad-spending-ireland/
IAB Ireland. "Digital advertising spending in Ireland in 2023, by device (in million euros)." Chart. May 2, 2024. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1384349/mobile-desktop-digital-ad-spending-ireland/
IAB Ireland. (2024). Digital advertising spending in Ireland in 2023, by device (in million euros). Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1384349/mobile-desktop-digital-ad-spending-ireland/
IAB Ireland. "Digital Advertising Spending in Ireland in 2023, by Device (in Million Euros)." Statista, Statista Inc., 2 May 2024, https://www.statista.com/statistics/1384349/mobile-desktop-digital-ad-spending-ireland/
IAB Ireland, Digital advertising spending in Ireland in 2023, by device (in million euros) Statista, https://www.statista.com/statistics/1384349/mobile-desktop-digital-ad-spending-ireland/ (last visited May 16, 2024)
Digital advertising spending in Ireland in 2023, by device (in million euros) [Graph], IAB Ireland, May 2, 2024. [Online]. Available: https://www.statista.com/statistics/1384349/mobile-desktop-digital-ad-spending-ireland/