In 2020, digital advertising in Europe stood at 220 million euros, increasing two percent of the expenditure of 215.69 million reported a year earlier.
Digital advertising spending in Portugal in 2019 and 2020 (in million euros)
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
18
- Digital ad spend in Ireland 2020-2021
- Digital advertising expenditure in China 2021-2026
- Digital ad spending of the U.S. entertainment industry 2016-2021
- Share of social in digital ad spend in the U.S. 2015-2018
- Digital ad spend growth in Argentina 2021, by format
- Digital ad spend growth in Peru 2021, by format
- Expenditure share of the digital advertising industry in India 2016-2022, by format
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital ad spending of the U.S. media industry 2016-2021
- Nonprofit digital ad spend in North America & the UK 2021, by format
- Nonprofit digital ad spend in North America & the UK 2021, by goal
- Nonprofit digital ad spend growth in North America & the UK 2021, by size
- Digital advertising expenditure in Ukraine 2011-2022
- Digital ad spend growth in Latin America 2021, by format
- Outdoor advertising spending share in Malaysia 2008-2015
- U.S. drug and proprietary stores ad spend 2010-2016
- El Salvador: largest digital advertisers among retail stores 2019
- El Salvador: digital advertisers among retail stores Christmas 2018
Further Content: You might find this interesting as well
Statistics
- Digital ad spend in Ireland 2020-2021
- Digital advertising expenditure in China 2021-2026
- Digital ad spending of the U.S. entertainment industry 2016-2021
- Share of social in digital ad spend in the U.S. 2015-2018
- Digital ad spend growth in Argentina 2021, by format
- Digital ad spend growth in Peru 2021, by format
- Expenditure share of the digital advertising industry in India 2016-2022, by format
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital ad spending of the U.S. media industry 2016-2021
- Nonprofit digital ad spend in North America & the UK 2021, by format
- Nonprofit digital ad spend in North America & the UK 2021, by goal
- Nonprofit digital ad spend growth in North America & the UK 2021, by size
- Digital advertising expenditure in Ukraine 2011-2022
- Digital ad spend growth in Latin America 2021, by format
- Outdoor advertising spending share in Malaysia 2008-2015
- U.S. drug and proprietary stores ad spend 2010-2016
- El Salvador: largest digital advertisers among retail stores 2019
- El Salvador: digital advertisers among retail stores Christmas 2018
Statista. (December 7, 2020). Digital advertising spending in Portugal in 2019 and 2020 (in million euros) [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/432112/internet-advertising-expenditure-in-portugal/
Statista. "Digital advertising spending in Portugal in 2019 and 2020 (in million euros)." Chart. December 7, 2020. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/432112/internet-advertising-expenditure-in-portugal/
Statista. (2020). Digital advertising spending in Portugal in 2019 and 2020 (in million euros). Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/432112/internet-advertising-expenditure-in-portugal/
Statista. "Digital Advertising Spending in Portugal in 2019 and 2020 (in Million Euros)." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/432112/internet-advertising-expenditure-in-portugal/
Statista, Digital advertising spending in Portugal in 2019 and 2020 (in million euros) Statista, https://www.statista.com/statistics/432112/internet-advertising-expenditure-in-portugal/ (last visited March 28, 2023)
Digital advertising spending in Portugal in 2019 and 2020 (in million euros) [Graph], Statista, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/432112/internet-advertising-expenditure-in-portugal/