In 2020, European organizations were asked their opinions about the impact of the General Data Protection Regulation (GDPR) on programmatic advertising. 47 percent of them stated that data quality has increased since the enforcement of the European law. Almost the same percentage of respondents stated that the programmatic ad spend has grown since 2018.
Opinions about programmatic advertising after the enforcement of the General Data Protection Regulation (GDPR) in Europe in 2020
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IAB (U.S.). (August 1, 2020). Opinions about programmatic advertising after the enforcement of the General Data Protection Regulation (GDPR) in Europe in 2020 [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1175533/programmatic-advertising-after-gdpr-europe/
IAB (U.S.). "Opinions about programmatic advertising after the enforcement of the General Data Protection Regulation (GDPR) in Europe in 2020." Chart. August 1, 2020. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1175533/programmatic-advertising-after-gdpr-europe/
IAB (U.S.). (2020). Opinions about programmatic advertising after the enforcement of the General Data Protection Regulation (GDPR) in Europe in 2020. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1175533/programmatic-advertising-after-gdpr-europe/
IAB (U.S.). "Opinions about Programmatic Advertising after The Enforcement of The General Data Protection Regulation (Gdpr) in Europe in 2020." Statista, Statista Inc., 1 Aug 2020, https://www.statista.com/statistics/1175533/programmatic-advertising-after-gdpr-europe/
IAB (U.S.), Opinions about programmatic advertising after the enforcement of the General Data Protection Regulation (GDPR) in Europe in 2020 Statista, https://www.statista.com/statistics/1175533/programmatic-advertising-after-gdpr-europe/ (last visited August 12, 2022)