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Programmatic advertising: in-house objectives Europe 2020

In 2020, European organizations were asked what the top three objectives of their current and past in-house programmatic advertising initiatives were. The top responses were campaign effectiveness, cost efficiency, and an extended audience reach. ROI attribution was the least important objective in Europe, with only 18 percent of all brands surveyed naming this as a goal.

Thinking about current and past programmatic in-house initiatives, what are the top three objectives?

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Source

Release date

August 2020

Region

Europe

Survey time period

2020

Supplementary notes

European survey countries: France, Germany, Italy, Portugal, and Spain.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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