U.S. e-commerce channel penetration 2015, by age group

This survey displays the online, mobile and social commerce reach among adults in the United States as of December 2015, sorted by age group. Overall, 79 percent of respondents stated that they had purchased something online.

Online, mobile and social commerce reach among adults in the United States as of December 2015, by age group

Buy something onlineUse their cell phones to buy something onlineBuy something through a social media link
Total79%51%15%
18-2990%77%24%
30-4987%64%19%
50-6472%36%11%
65+59%17%5%
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Sources

Release date

December 2016

Region

United States

Survey time period

November 24 to December 21, 2015

Number of respondents

4,787 respondents

Age group

18 years and older

Supplementary notes

Respondents who have ever..

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Statistics on "E-commerce in the United States"

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