Online, mobile and social commerce reach among adults in the United States as of December 2015, by age group

U.S. e-commerce channel penetration 2015, by age group This survey displays the online, mobile and social commerce reach among adults in the United States as of December 2015, sorted by age group. Overall, 79 percent of respondents stated that they had purchased something online.
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Buy something onlineUse their cell phones to buy something onlineBuy something through a social media link
Total79%51%15%
18-2990%77%24%
30-4987%64%19%
50-6472%36%11%
65+59%17%5%
Buy something onlineUse their cell phones to buy something onlineBuy something through a social media link
Total79%51%15%
18-2990%77%24%
30-4987%64%19%
50-6472%36%11%
65+59%17%5%
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This survey displays the online, mobile and social commerce reach among adults in the United States as of December 2015, sorted by age group. Overall, 79 percent of respondents stated that they had purchased something online.
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Release date
December 2016
Region
United States
Survey time period
November 24 to December 21, 2015
Number of respondents
4,787 respondents
Age group
18 years and older
Supplementary notes
Respondents who have ever..
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Statistics on "E-commerce in the United States"
  • Market volume
  • Category spending
  • Retailers and websites
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