U.S. e-commerce channel penetration 2015, by age group

Online, mobile and social commerce reach among adults in the United States as of December 2015, by age group

U.S. e-commerce channel penetration 2015, by age group This survey displays the online, mobile and social commerce reach among adults in the United States as of December 2015, sorted by age group. Overall, 79 percent of respondents stated that they had purchased something online.
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Online, mobile and social commerce reach among adults in the United States as of December 2015, by age group

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Buy something onlineUse their cell phones to buy something onlineBuy something through a social media link
Total79%51%15%
18-2990%77%24%
30-4987%64%19%
50-6472%36%11%
65+59%17%5%
Buy something onlineUse their cell phones to buy something onlineBuy something through a social media link
Total79%51%15%
18-2990%77%24%
30-4987%64%19%
50-6472%36%11%
65+59%17%5%
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This survey displays the online, mobile and social commerce reach among adults in the United States as of December 2015, sorted by age group. Overall, 79 percent of respondents stated that they had purchased something online.
Show more
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Statistics on "E-commerce in the United States"
  • Market volume
  • Retailers and websites
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  • Device usage
  • Mobile commerce
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