Online entertainment: viewer's engagement with online video advertising | Statista

This statistic is a survey of viewer's actions following the consumption of advertising with an online video. Only 10 percent of respondents from purchase the product from the advertisement whereas a quarter of respondents at least looked for more infor about the product in the ad.

Viewer's actions as a result of seeing an advertisement with an online video (during the last month)

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Release date

July 2011

More information

Region

United States

Survey time period

15th April to 20th April, 2011

Number of respondents

510 respondents

Age group

8-64 years

Special properties

Those who access the internet through their tv set

Method of interview

Online survey

Citation formats

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