Charging ways in online advertising market in China 2012

The statistic shows the share of online advertising market in China from 2008 to 2011 and provides a forecast for 2012, broken down by charging model. In 2008, around 35 percent of online advertisers in China paid when the ad was clicked.

Share of online advertising market in China from 2008 to 2012, by charging model

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Release date

January 2013



Survey time period

2008 to 2011

Supplementary notes

CPT - cost per time, a comparatively fixed charging model.
CPC - cost per click or cost per thousand click-through, based on the number of clicks.
CPA - cost per acquisition, charge on the base of actual results.
CPS - cost per sale, mainly used by shopping or guide sites.
CPM - cost per thousand impression, regardless of outcome, advertisers have to pay as long as the ads are shown.

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Statistics on "BRICS advertising"

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