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Advantages of premium content in brand-focused advertising campaigns in the U.S. 2012

The statistic presents advantages of premium content publishing for brand-focused digital advertising campaigns, as perceived by premium content publishers in the United States in August 2012. Among the respondents, 61 percent stated that premium content publishing provided the best media brand quality or image.
Here you can find out how effectiveness of social media is assessed.

Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns?

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Release date

November 2012


United States

Survey time period

August 7-15, 2012

Number of respondents

n = 117 premium content publishers

Method of interview

Online survey

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Statistics on "Advertising consumption and perception"

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