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Consumer perception of personalized online advertising in the United States as of May 2014

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Consumer attitude towards personalized online ads in the U.S. 2014 The graph illustrates consumer perception of personalized online advertising in the United States as of May 2014. According to the survey findings, 54 percent of respondents thought personalized ads were engaging and 42 percent believed they were relevant to them.
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Description Source More information
The graph illustrates consumer perception of personalized online advertising in the United States as of May 2014. According to the survey findings, 54 percent of respondents thought personalized ads were engaging and 42 percent believed they were relevant to them.
Show more
Release date
June 2014
Region
United States
Survey time period
May 2014
Number of respondents
6,000 respondents
Age group
13-64 years
Special properties
among online population

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