Consumer attitude towards personalized online ads in the U.S. 2014

The graph illustrates consumer perception of personalized online advertising in the United States as of May 2014. According to the survey findings, 54 percent of respondents thought personalized ads were engaging and 42 percent believed they were relevant to them.

Consumer perception of personalized online advertising in the United States as of May 2014

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Source

Release date

June 2014

Region

United States

Survey time period

May 2014

Number of respondents

6,000 respondents

Age group

13-64 years

Special properties

among online population

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Statistics on "Marketing personalization"

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