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Metrics used to assess mobile marketing success in the U.S. 2015

What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?

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Source

Release date

March 2015

Region

United States

Survey time period

December 2014 and January 2015

Number of respondents

n = 200 marketing executives

Method of interview

Online survey

Supplementary notes

* KPI stands for "Key performance indicator".
Multiple answers were possible.

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Statistics on "Mobile advertising and marketing in the U.S."

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