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What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?

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Metrics used to assess mobile marketing success in the U.S. 2015 The statistic displays metrics used to assess success of mobile marketing initiatives among U.S. companies as of January 2015. Among the surveyed marketers, 43 percent stated they used social media shares or likes to measure their mobile marketing success.
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Description Source More information
The statistic displays metrics used to assess success of mobile marketing initiatives among U.S. companies as of January 2015. Among the surveyed marketers, 43 percent stated they used social media shares or likes to measure their mobile marketing success.
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Release date
March 2015
Region
United States
Survey time period
December 2014 and January 2015
Number of respondents
n = 200 marketing executives
Method of interview
Online survey
Supplementary notes
* KPI stands for "Key performance indicator".
Multiple answers were possible.

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