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What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?
Metrics used to assess mobile marketing success in the U.S. 2015
The statistic displays metrics used to assess success of mobile marketing initiatives among U.S. companies as of January 2015. Among the surveyed marketers, 43 percent stated they used social media shares or likes to measure their mobile marketing success.
What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?
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Source

Release date

March 2015

Region

United States

Survey time period

December 2014 and January 2015

Number of respondents

n = 200 marketing executives

Method of interview

Online survey

Supplementary notes

* KPI stands for "Key performance indicator".
Multiple answers were possible.

Metrics used to assess mobile marketing success in the U.S. 2015
The statistic displays metrics used to assess success of mobile marketing initiatives among U.S. companies as of January 2015. Among the surveyed marketers, 43 percent stated they used social media shares or likes to measure their mobile marketing success.
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Statistics on "Mobile marketing in the U.S."
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