Internet
Social Media & User-Generated Content

Pinterest: distribution of global audiences 2024, by gender

Published by

Stacy Jo Dixon,

Apr 29, 2024

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image oriented social media platform. As of April 2024, 69.4 percent of Pinterest audiences were female and over 22 percent were male.

Distribution of Pinterest users worldwide as of April 2024, by gender

table column chart

Characteristic	Share of users
Female	69.4%
Male	22.6%
Unspecified*	8%

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Details: Worldwide; DataReportal; Pinterest; April 2024; 18 years and older; refers to addressable ad audience

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Sources

DataReportal; Pinterest; We Are Social; Meltwater

Survey by

DataReportal; Pinterest

Survey name

Digital 2024: April Global Statshot Report

Published by

DataReportal; We Are Social; Meltwater

Source link

Digital 2024: April Global Statshot Report, page 336

Release date

April 2024

Citation formats

In cooperation with

Region

Worldwide

Survey time period

April 2024

Age group

18 years and older

Special properties

refers to addressable ad audience

Supplementary notes

*Pinterest publishes data for users of "unspecified" gender, in addition to "male" and "female", so figures for male and female will not sum up to 100 percent.

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