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Twitter: global mobile internet advertising revenue 2014-2018

This statistic provides data on Twitter's worldwide mobile internet advertising revenue from 2014 to 2018. In 2015, Twitter generated 1.74 billion U.S. dollars through global mobile internet advertising and is expected to earn 2.93 billion U.S. dollars in 2017. The total mobile ad spend worldwide was projected to amount 35.55 billion and 59.67 billion U.S. dollars in the respective years.

Worldwide mobile advertising revenue of Twitter from 2014 to 2018

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Release date

March 2016



Survey time period

2014 to 2015

Special properties

all values are estimates

Supplementary notes

Paid advertising only, excludes spending by marketers that goes toward developing or maintaining a Twitter presence. Net ad revenues after company pays traffic acquisition costs to partner sites; ad spending on tablets in included; excludes SMS, MMS and P2P messaging-based advertising.

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