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Challenges of data use in marketing worldwide 2020

Published by Statista Research Department, Mar 18, 2021
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 37 percent of respondents stated that the lac of data scientists to analyze data was one of the top three challenges faced by marketers when using data.

Challenges faced by marketers when using data worldwide as of 1st quarter 2020

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Release date

August 2020

Region

Worldwide

Survey time period

Q4 2019 and Q1 2020

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Supplementary notes

Original question: "What do you see as the biggest challenge when utilizing your data?"

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