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Leading marketing challenges among industry professionals worldwide 2015

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Leading challenges to marketing success according to marketing professionals worldwide 2015

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The graph shows the leading challenges to marketing success according to industry professionals worldwide in 2015. It was found that 26 percent of marketers around the globe stated that customer acquisition was one of their major concerns in regards to their 2015 business success.

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Share of respondents with digital marketing challenges in the Netherlands 2016

Share of respondents with digital marketing challenges in the Netherlands 2016

Digital marketing spending in the U.S. 2014-2019

Digital marketing spending in the U.S. 2014-2019

Global digital marketing spending 2015-2020

Global digital marketing spending 2015-2020

Most difficult digital marketing tactics worldwide 2016

Most difficult digital marketing tactics worldwide 2016

SMBs: barriers to digital marketing success 2016

SMBs: barriers to digital marketing success 2016

U.S. digital marketing spending growth 2014-2019, by segment

U.S. digital marketing spending growth 2014-2019, by segment

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Statistics on "Mobile marketing in the U.S."

Budget & tactics

The most important statistics

How do you expect your mobile advertising budget to change over the next two years?Projected change of U.S. companies' mobile advertising budget over two years 2015
Which of the following mobile marketing tactics do you use today?U.S. SMBs: mobile marketing tactics used 2016
Which of the following tactics do you currently spend your marketing dollars on?Marketing channels U.S. small businesses invest in 2016
Mobile tactics/technologies used in retail marketing in the United States as of April 2016Mobile tactics used in the U.S. 2016
Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2016B2B marketing mobile website adoption in the U.S. 2014-2016
Ways in which marketing professionals use location-based targeting in mobile ad campaigns worldwide as of May 2015Location-based targeting usage in mobile ad campaigns worldwide 2015

Metrics & challenges

The most important statistics

What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?Metrics used to assess mobile marketing success in the U.S. 2015
Metrics used to measure mobile app success worldwide as of March 2015Metrics used to measure mobile app success worldwide 2015
Metrics used to measure the effectiveness of mobile native ads success worldwide as of April 2015Metrics used to measure mobile native ads success success worldwide 2015
Importance given by marketers to challenges facing mobile advertising in the United States in 2015Marketers' views on the challenges facing mobile advertising in the U.S. 2015
Leading B2C mobile advertising challenges in North America in July 2015B2C mobile advertising challenges in North America 2015

Effectiveness

The most important statistics

Percentage of advertising e-mails opened via mobile device in the United States in 2015, by operating systemMobile e-mail opens share in the U.S. 2015, by OS
Completion rates for digital pre-roll and mid-roll video ads in the United States in 1st quarter 2015, by deviceDigital video ads - completion rates in the U.S. 2015, by device
Mobile video advertising recall among mobile viewers in the United States in 1st quarter 2015, by deviceMobile video ad recall in the U.S. Q1 2015, by device
Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016

Consumer perspective

The most important statistics

Would you say it is okay to be shown adverts as long as content is free?Attitudes towards mobile ads in the U.S. 2017, by age
Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
Characteristics of mobile video advertising expected by mobile viewers in the United States in 1st quarter 2015, by deviceMobile video ad expected characteristics in the U.S. Q1 2015, by device
Brand impression after viewing mobile video advertising according to mobile viewers in the United States in 1st quarter 2015, by deviceMobile video ad impact on brand impression in the U.S. Q1 2015, by device
Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generationConsumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
Share of consumers receptive to selected marketing methods by full-service restaurants in the United States as of December 2015, by age group Favored full-service restaurant marketing methods in the U.S. 2015, by age group

Marketer perspective

The most important statistics

Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
Are you satisfied with the results of your mobile advertising activities?Satisfaction levels with mobile ads among marketers in the U.S. 2015
What are the key benefits of mobile advertising from a brand/buyer perspective?Benefits of mobile advertising in the U.S. 2015
Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
Importance given by marketers to challenges facing mobile advertising in the United States in 2015Marketers' views on the challenges facing mobile advertising in the U.S. 2015
What types of mobile inventory are the most important to your mobile ad campaigns?Mobile advertising: leading inventory types in the U.S. 2015

Advertising spending

The most important statistics

Mobile advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars) Mobile advertising spending in the U.S. 2015-2020
Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2020, by format
Change in mobile advertising spending in the United States from 2012 to 2019Mobile ad spend growth in the U.S. 2012-2019
Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)Mobile ad spend in the U.S. in 2015, by industry
Distribution of mobile advertising spending in the United States in 2015, by industryU.S mobile ad spend share in 2015, by industry
Location targeted and non-location targeted mobile advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)Mobile ad spend in the U.S.: local vs. national 2016-2021
Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company

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