During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 37 percent of respondents stated that the lac of data scientists to analyze data was one of the top three challenges faced by marketers when using data.
Challenges faced by marketers when using data worldwide as of 1st quarter 2020
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World Federation of Advertisers, & IPONWEB. (August 20, 2020). Challenges faced by marketers when using data worldwide as of 1st quarter 2020 [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
World Federation of Advertisers, und IPONWEB. "Challenges faced by marketers when using data worldwide as of 1st quarter 2020." Chart. August 20, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
World Federation of Advertisers, IPONWEB. (2020). Challenges faced by marketers when using data worldwide as of 1st quarter 2020. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
World Federation of Advertisers, and IPONWEB. "Challenges Faced by Marketers When Using Data Worldwide as of 1st Quarter 2020." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/
World Federation of Advertisers & IPONWEB, Challenges faced by marketers when using data worldwide as of 1st quarter 2020 Statista, https://www.statista.com/statistics/379706/leading-marketing-success-challenges-worldwide/ (last visited August 18, 2022)