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Global CTR of marketing e-mails due to COVID-19 in 2020, by category

A study from March and April 2020 compared click-through rates (CTR) of promotional e-mails during the COVID-19 pandemic. According to the findings, some categories saw an increase in the CTR of their promotional emails, for example in the case of food and beverages for which the rate increased from 1.68 percent to 2.78 percent. Travel, hospitality and leisure was the only category that saw a decrease in its CTR, from 1.44 percent in March to 1.31 in April.

Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category

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Source

Release date

June 2020

Region

Worldwide

Survey time period

March and April, 2020

Special properties

study based on 6 million e-mails sent out by global customer base

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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