A study from March and April 2020 compared click-through rates (CTR) of promotional e-mails during the COVID-19 pandemic. According to the findings, some categories saw an increase in the CTR of their promotional emails, for example in the case of food and beverages for which the rate increased from 1.68 percent to 2.78 percent. Travel, hospitality and leisure was the only category that saw a decrease in its CTR, from 1.44 percent in March to 1.31 in April.
Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Campaign Monitor. (June 1, 2020). Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. "Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category ." Chart. June 1, 2020. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. (2020). Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category . Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. "Click-through Rates (Ctr) of Promotional E-mails Due to Coronavirus Worldwide as of April 2020, by Category ." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor, Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category Statista, https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/ (last visited January 21, 2022)
