A study from March and April 2020 compared click-through rates (CTR) of promotional e-mails during the COVID-19 pandemic. According to the findings, some categories saw an increase in the CTR of their promotional emails, for example in the case of food and beverages for which the rate increased from 1.68 percent to 2.78 percent. Travel, hospitality and leisure was the only category that saw a decrease in its CTR, from 1.44 percent in March to 1.31 in April.
Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category
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Statistics on Coronavirus: impact on the advertising and marketing industry worldwide
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
- Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
8
- Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
- Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
- Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
- Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
- Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
- Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
- Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
- Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
- Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
- Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
- Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
- Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
Further related statistics
19
- Entity responsible for email marketing in companies worldwide 2019
- F&B manufacturers reported changes in marketing budgets due to coronavirus U.S. 2020
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Canada marketing e-mail mean unique open rates 2013-2018
- Reasons for using email campaigns in digital marketing in the UK 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Share of F&B organizations classified as "essential business" U.S. 2020
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Canada e-mail marketing CTR 2017-2018
- E-mail message types used to achieve email campaign goals in the UK 2020
- Share of F&B organizations applying for Small Business Stimulus Loan U.S. 2020
- Marketing e-mail opens share in Canada 2017-2018, by device
- Use of personal touch devices during the COVID-19 pandemic in Poland 2020
- Coronavirus (COVID-19) fatality rate in Hungary 2020-2021, by date
- Coronavirus stimulus package on support to households in Egypt 2020
- U.S. perception of social media handling COVID-19 misinformation 2021, by gender
- Types of e-mail marketing used in e-commerce companies in Germany in 2014
- COVID-19: variation of the number of online job posts by region Spain 2019- 2020
- Solutions for farmers to handle and recover from the COVID-19 crisis in France 2020
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Statistics
- Entity responsible for email marketing in companies worldwide 2019
- F&B manufacturers reported changes in marketing budgets due to coronavirus U.S. 2020
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Canada marketing e-mail mean unique open rates 2013-2018
- Reasons for using email campaigns in digital marketing in the UK 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Share of F&B organizations classified as "essential business" U.S. 2020
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Canada e-mail marketing CTR 2017-2018
- E-mail message types used to achieve email campaign goals in the UK 2020
- Share of F&B organizations applying for Small Business Stimulus Loan U.S. 2020
- Marketing e-mail opens share in Canada 2017-2018, by device
- Use of personal touch devices during the COVID-19 pandemic in Poland 2020
- Coronavirus (COVID-19) fatality rate in Hungary 2020-2021, by date
- Coronavirus stimulus package on support to households in Egypt 2020
- U.S. perception of social media handling COVID-19 misinformation 2021, by gender
- Types of e-mail marketing used in e-commerce companies in Germany in 2014
- COVID-19: variation of the number of online job posts by region Spain 2019- 2020
- Solutions for farmers to handle and recover from the COVID-19 crisis in France 2020
Campaign Monitor. (June 1, 2020). Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. "Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category ." Chart. June 1, 2020. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. (2020). Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category . Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. "Click-through Rates (Ctr) of Promotional E-mails Due to Coronavirus Worldwide as of April 2020, by Category ." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor, Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category Statista, https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/ (last visited January 29, 2023)
Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category [Graph], Campaign Monitor, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/