Global CTR of marketing e-mails due to COVID-19 in 2020, by category
A study from March and April 2020 compared click-through rates (CTR) of promotional e-mails during the COVID-19 pandemic. According to the findings, some categories saw an increase in the CTR of their promotional emails, for example in the case of food and beverages for which the rate increased from 1.68 percent to 2.78 percent. Travel, hospitality and leisure was the only category that saw a decrease in its CTR, from 1.44 percent in March to 1.31 in April.
