Average e-mail marketing budget

During a 2019 survey carried out among marketers from across the globe, it was found that the average email marketing spending of companies handling email marketing inhouse stood at 62 thousand British pounds whereas agency respondents reported client expenditures of 53 thousand pounds on average.

Average e-mail marketing spending at companies from 2016 to 2019 (in 1,000 GBP)

Characteristic	Company respondents	Agency respondents
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Release date

October 2019

More information

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

435 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

2019 Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

The source does not provide information about the methodology of the survey in years preceding 2019.

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