During a 2019 survey carried out among marketers from across the globe, it was found that the average email marketing spending of companies handling email marketing inhouse stood at 62 thousand British pounds whereas agency respondents reported client expenditures of 53 thousand pounds on average.
Average e-mail marketing spending at companies from 2016 to 2019
(in 1,000 GBP)
2019 Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
The source does not provide information about the methodology of the survey in years preceding 2019.
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Econsultancy. (October 3, 2019). Average e-mail marketing spending at companies from 2016 to 2019 (in 1,000 GBP) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/259255/e-mail-marketing-budget-in-the-uk/
Econsultancy. "Average e-mail marketing spending at companies from 2016 to 2019 (in 1,000 GBP)." Chart. October 3, 2019. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/259255/e-mail-marketing-budget-in-the-uk/
Econsultancy. (2019). Average e-mail marketing spending at companies from 2016 to 2019 (in 1,000 GBP). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/259255/e-mail-marketing-budget-in-the-uk/
Econsultancy. "Average E-mail Marketing Spending at Companies from 2016 to 2019 (in 1,000 Gbp)." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/259255/e-mail-marketing-budget-in-the-uk/
Econsultancy, Average e-mail marketing spending at companies from 2016 to 2019 (in 1,000 GBP) Statista, https://www.statista.com/statistics/259255/e-mail-marketing-budget-in-the-uk/ (last visited May 26, 2022)
