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E-mail marketing budget in the UK from 2007 to 2018
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E-mail marketing budget in the UK from 2007 to 2018
E-mail marketing spending at UK companies from 2007 to 2018
by Katrin Kienast,
last edited
Nov 5, 2018
This statistic shows the results of a survey on email marketing spending in UK companies from 2007 to 2018. It was found, that 30 percent of UK companies reported that they had an email marketing budget of up to five thousand British pounds in 2018, while 14 percent of companies reported that they spent more than 100 thousand British pounds on their email marketing, a four percent increase compared to 2017.
E-mail marketing spending at UK companies from 2007 to 2018
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by Katrin Kienast,
last edited
Nov 5, 2018
This statistic shows the results of a survey on email marketing spending in UK companies from 2007 to 2018. It was found, that 30 percent of UK companies reported that they had an email marketing budget of up to five thousand British pounds in 2018, while 14 percent of companies reported that they spent more than 100 thousand British pounds on their email marketing, a four percent increase compared to 2017.
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- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- 2007 to 2018*
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from March to April 2018.
** n (2018) = 381; n (2017) = 652; n (2016) = 590.
Percentage points exceeding 100 percent are likely due to rounding.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- 2007 to 2018*
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from March to April 2018.
** n (2018) = 381; n (2017) = 652; n (2016) = 590.
Percentage points exceeding 100 percent are likely due to rounding.
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Most effective marketing channels for ROI in the UK 2016-2017
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E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
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E-mail marketing KPIs in the United Kingdom (UK) 2017
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Statistics
- Marketing budget allocation to email marketing by companies in Belgium 2015
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- E-mail marketing spending in the U.S. 2014-2019
- Annual paid search marketing budget in the UK in 2013
- Marketing budget revenue share in Slovenia 2016
- Planned marketing budget increase in UK enterprises 2013-2016
- Leading factors influencing marketing professionals' media budget allocation in 2017
- E-mail message types preferred by consumers in the UK 2017
- Canada company e-mail list subscription reasons 2015
- E-mail service providers: areas of client focus in the United Kingdom (UK) 2013
- SMBs in the U.S. - marketing budget distribution by media type 2014
- E-mail marketing method usage time as per marketers worldwide 2014
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Unique click-through rates of marketing e-mails worldwide 2016, by region
- Negative evaluations about email marketing in Spain 2015
- Inbox placement: share of e-mails reaching inboxes in Spain 2014-2017
- Brand activation marketing spend in the U.S. 2015-2020
- Industry revenue of »civil engineering« in Switzerland 2011-2023
- Finland: export value of petroleum products from the UK 2010-14
Studies
- E-mail marketing in the United Kingdom (UK)
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Marketer Email Tracker 2019
- Marketing personalization
- Marketer Email Tracking Study 2018
- Content marketing
- Digital marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Influencer marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Mobile marketing in the U.S.
- Twitter marketing
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- How much of your marketing budget was used on email marketing in 2015?*
- Industry sectors ranked by marketing budget revenue share in the United Kingdom (UK) in 2016
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- How much do you spend on paid search per year?
- Revenue share of marketing budgets in companies in Slovenia in 2016
- Share of companies planning to increase their marketing budget in the United Kingdom (UK) from 2013 to 2016
- Leading factors influencing media budget allocation according to marketing professionals worldwide as of 2017
- What type of email message do consumers like to receive?
- Reasons for consumers to subscribe to a businesses e-mail list in Canada as of April 2015
- To what extent do your clients focus on the following areas in their campaigns?*
- Local merchants' marketing budget distribution in the United States in 2014, by media type
- Length of time selected e-mail marketing methods were used according to marketers worldwide in 2nd quarter 2014
- How have e-mail marketing click rates trended over the past 12 months?
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Negative opinions about the reception of offers on products through email marketing in Spain in 2015
- Share of marketing e-mails reaching inbox or spam box in Spain from 2014 to 2017
- Brand activation marketing spending in the United States in 2015, 2016 and 2020 (in billion U.S. dollars)
- Industry revenue of »civil engineering« in Switzerland from 2011 to 2023 (in million U.S. Dollars)
- Value of exports of petroleum, petroleum products and related materials to Finland from the United Kingdom (UK) from 2010 to 2014 (in 1,000 U.S. dollars)
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