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Forecast of advertising spending growth in the United Kingdom (UK) from 2013 to 2018, by media

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Advertising spending growth forecast in the UK from 2013 to 2018, by media The timeline presents the advertising spending growth in the United Kingdom from 2013 to 2018, broken down by media. The figures for 2013 to 2016 are actual growth figures, while figures for 2017 and 2018 are forecasted. According to the source, the digital subcategory of mobile internet advertising will grow by 30.4 percent in 2017 on 2016. Radio advertising was forecasted to grow by 2.6 percent in the same period of time.
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TVTV (spot advertising)*TV (broadcaster VOD)*RadioOut of homeNational newsbrandsNational newsbrands (digital)*Regional newsbrandsRegional newsbrands (digital)*Magazine brandsMagazine brands (digital)*CinemaInternet**Internet (mobile)*Direct mail***
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TVTV (spot advertising)*TV (broadcaster VOD)*RadioOut of homeNational newsbrandsNational newsbrands (digital)*Regional newsbrandsRegional newsbrands (digital)*Magazine brandsMagazine brands (digital)*CinemaInternet**Internet (mobile)*Direct mail***
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Description Source More information
The timeline presents the advertising spending growth in the United Kingdom from 2013 to 2018, broken down by media. The figures for 2013 to 2016 are actual growth figures, while figures for 2017 and 2018 are forecasted. According to the source, the digital subcategory of mobile internet advertising will grow by 30.4 percent in 2017 on 2016. Radio advertising was forecasted to grow by 2.6 percent in the same period of time.
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Release date
April 2017
Region
United Kingdom
Survey time period
2012 to 2016
Supplementary notes
* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VOD, digital revenues for news brands and magazine brands, and mobile advertising spend are also included within the internet total so care should be taken to avoid double counting. Radio includes branded content. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology .
Data for 2017 and 2018 forecasted.

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