Advertising spending growth forecast in the UK from 2013 to 2019, by media

The timeline presents the advertising spending growth in the United Kingdom from 2013 to 2020, broken down by media. The figures for 2013 to 2018 are actual growth figures, while figures for 2019 and 2020 are forecasted. According to the source, the digital subcategory of national news brands advertising fell by 0.2 percent in 2018 on 2017. Radio advertising grew by five percent in the same period of time.

Forecast of advertising spending growth in the United Kingdom (UK) from 2013 to 2019, by media

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Release date

April 2019


United Kingdom

Survey time period

2012 to 2018

Supplementary notes

* The indicated spending categories are sub-categories of main advertising media.
** Broadcaster VOD, digital revenues for news brands and magazine brands, and mobile advertising spend are also included within the internet total so care should be taken to avoid double counting.
Radio includes branded content. The IAB revised H1 2013 internet adspend data in October 2014, this has now been reflected in the numbers. Internet includes revenues for online, mobile and tablet.
*** Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology .
**** Data for 2018 and 2019 were forecasted.

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