During an April 2018 survey it was found, that global advertisers allocated 59.6 percent of their paid search budgets towards Google. At the same time, Yahoo ranked second with 15.4 percent of budget and was followed closely by Bing, with 14.8 percent share of total search spending.
Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine
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Statistics on Bing
Search
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- Basic Statistic Global market share of leading desktop search engines 2015-2023
- Basic Statistic Total global visitor traffic to Bing.com 2021-2022
- Basic Statistic Mobile share of organic search engine traffic 2019, by platform
- Basic Statistic U.S. total & mobile organic search visits 2020, by engine
- Premium Statistic Leading U.S. search engines by number of core searches 2008-2022
- Premium Statistic Leading U.S. search engines by share of core searches 2008-2022
- Premium Statistic Leading mobile search engines in the U.S. 2018-2023, by market share
- Basic Statistic Google vs. Microsoft Advertising: U.S. mobile click share 2021
Audience
8
- Basic Statistic U.S. customer satisfaction with internet portals and search engines 2022
- Premium Statistic Most used search engines by brand in the U.S. 2022
- Premium Statistic Most used search engines by brand in Canada 2022
- Premium Statistic Most used search engines by brand in Germany 2022
- Premium Statistic Most used search engines by brand in the UK 2022
- Premium Statistic Most used search engines by brand in Australia 2022
- Premium Statistic Most used search engines by brand in Brazil 2022
- Premium Statistic Most used search engines by brand in India 2022
Advertising
8
- Premium Statistic Digital Market Outlook: digital advertising spending worldwide 2017-2027, by format
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Digital Market Outlook: digital advertising spending in the U.S. 2017-2026, by format
- Premium Statistic Search ads CTR worldwide 2017-2022
- Premium Statistic Search ads CPC worldwide 2017-2022
- Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022
- Premium Statistic Microsoft Corporation search ad revenue 2016-2022
- Premium Statistic Paid search ad budget share worldwide 2018, by search engine
Further related statistics
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- Search advertising spending in the U.S. 2019-2026
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Most visible online dating paid search advertisers in the UK in February 2016
- Internet paid advertising usage by companies in France 2016, by industry
- Enterprises with a responsive website or a mobile app in France 2019, by sector
- Mobile search ad spending share of paid search in European countries 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who find search engine advertising annoying 2017, by age
- Search ad spend in Europe 2013-2021
- U.S. consumers who find search engine advertising helpful 2017
- U.S. consumers who find search engine advertising annoying 2017
- Digital Market Outlook: search advertising revenue in Italy 2017-2025, by device
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Digital Market Outlook: search ad revenue in France 2017-2025, by device
- Search ad spend growth in the UK 2020-2023
- Top advertisers by paid search spend for election keywords Jan-Feb 2016
- GoogleAds average monthly CPC in France 2021, by industry
- Industry revenue of “manufacture of jewellery and related articles“ in Romania 2012-2025
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Statistics
- Search advertising spending in the U.S. 2019-2026
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Most visible online dating paid search advertisers in the UK in February 2016
- Internet paid advertising usage by companies in France 2016, by industry
- Enterprises with a responsive website or a mobile app in France 2019, by sector
- Mobile search ad spending share of paid search in European countries 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who find search engine advertising annoying 2017, by age
- Search ad spend in Europe 2013-2021
- U.S. consumers who find search engine advertising helpful 2017
- U.S. consumers who find search engine advertising annoying 2017
- Digital Market Outlook: search advertising revenue in Italy 2017-2025, by device
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Digital Market Outlook: search ad revenue in France 2017-2025, by device
- Search ad spend growth in the UK 2020-2023
- Top advertisers by paid search spend for election keywords Jan-Feb 2016
- GoogleAds average monthly CPC in France 2021, by industry
- Industry revenue of “manufacture of jewellery and related articles“ in Romania 2012-2025
Marin Software. (June 22, 2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine." Chart. June 22, 2018. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. (2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of Paid Search Advertising Budgets According to Advertising Professionals Worldwide as of April 2018, by Search Engine." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software, Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine Statista, https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/ (last visited May 29, 2023)
Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine [Graph], Marin Software, June 22, 2018. [Online]. Available: https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/