During an April 2018 survey it was found, that global advertisers allocated 59.6 percent of their paid search budgets towards Google. At the same time, Yahoo ranked second with 15.4 percent of budget and was followed closely by Bing, with 14.8 percent share of total search spending.
Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine
Share of paid search ad budget
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $59 / month
*
Access to this and all other statistics on 80,000 topics from
During an April 2018 survey it was found, that global advertisers allocated 59.6 percent of their paid search budgets towards Google. At the same time, Yahoo ranked second with 15.4 percent of budget and was followed closely by Bing, with 14.8 percent share of total search spending.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Bing
All Information in one Presentation
Bing
52 page/s
English
pptx
Detailed references
Everything On "Bing" in One Document: Edited and Divided
into Handy Chapters. Including Detailed References.
Do you have any questions about our business solutions?
We provide you with detailed information about our Corporate Account.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Marin Software. (June 22, 2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine [Graph]. In Statista. Retrieved November 22, 2019, from https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine." Chart. June 22, 2018. Statista. Accessed November 22, 2019. https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. (2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine. Statista. Statista Inc.. Accessed: November 22, 2019. https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of Paid Search Advertising Budgets According to Advertising Professionals Worldwide as of April 2018, by Search Engine." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software, Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine Statista, https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/ (last visited November 22, 2019)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
