During an April 2018 survey it was found, that global advertisers allocated 59.6 percent of their paid search budgets towards Google. At the same time, Yahoo ranked second with 15.4 percent of budget and was followed closely by Bing, with 14.8 percent share of total search spending.
Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine
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Marin Software. (June 22, 2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine." Chart. June 22, 2018. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. (2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of Paid Search Advertising Budgets According to Advertising Professionals Worldwide as of April 2018, by Search Engine." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software, Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine Statista, https://www.statista.com/statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/ (last visited February 18, 2020)
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