Facebook: annual revenue 2009-2018

Facebook's annual revenue from 2009 to 2018 (in million U.S. dollars)

by J. Clement, last edited Feb 4, 2019
Facebook: annual revenue 2009-2018 The statistic shows the annual revenue of Facebook from 2009 to 2018. In the most recently reported year, the social network's revenue amounted to 55.8 billion US dollars, up from 40.6 billion U.S. dollars in 2017. Facebook's main source of income is digital advertising.
Facebook revenue and income – more information

As a side effect from being the biggest social network worldwide, Facebook is the leading platform for social media advertising and marketing with 94 percent of global marketers utilizing Facebook in their marketing efforts. The majority of the social network’s revenues are generated through advertising – in 2018, advertising revenue amounted to close to 55 billion U.S. dollars whereas payments and other fees revenues amounted to 825 million U.S. dollars. In 2016, the social network’s ad revenue accounted for over 77 percent of social network ad revenues in the United States. Facebook also accounted for almost a quarter of U.S. digital display ad revenues with growth potential for more. Overall, 65 percent of the social platform’s advertising revenues were generated through mobile devices, highlighting Facebook’s leader position in the global mobile advertising market. Facebook’s enormous online audience reach and high user engagement rates situate the platform as an attractive advertising base for brands and companies. The most popular Facebook fan pages have more than 100 million fans – singer Shakira and footballer Cristiano Ronaldo are ranked first as celebrity brand figures based on their number of Facebook followers. Popular types of brand content posted to Facebook include photos, links and status updates.
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Facebook's annual revenue from 2009 to 2018 (in million U.S. dollars)

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