Google and Facebook's share of digital display ad spending in the UK 2012-2016

This statistic shows the share of digital display advertising spending in the United Kingdom that went to Google and Facebook in 2012 and 2013, with a forecast to 2016. It was estimated that roughly 19.9 percent of digital display ad spend went to Facebook in 2013.

Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016

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Release date

July 2014


United Kingdom

Survey time period

2012 to June 2014

Supplementary notes

* Forecast.
** Based on net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.
Includes banners, rich media, sponsorships and video; includes mobile ads within the exisiting formats.
Figures have been rounded.

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Statistics on "Google, Apple, Facebook, and Amazon (GAFA)"

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