Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016

Google and Facebook's share of digital display ad spending in the UK 2012-2016 This statistic shows the share of digital display advertising spending in the United Kingdom that went to Google and Facebook in 2012 and 2013, with a forecast to 2016. It was estimated that roughly 19.9 percent of digital display ad spend went to Facebook in 2013.
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FacebookGoogle**
201217.1%22.2%
201319.9%21.7%
2014*22.1%23.1%
2015*25.1%29.2%
2016*27.3%31.6%
FacebookGoogle**
201217.1%22.2%
201319.9%21.7%
2014*22.1%23.1%
2015*25.1%29.2%
2016*27.3%31.6%

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Description Source More information
This statistic shows the share of digital display advertising spending in the United Kingdom that went to Google and Facebook in 2012 and 2013, with a forecast to 2016. It was estimated that roughly 19.9 percent of digital display ad spend went to Facebook in 2013.
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Release date
July 2014
Region
United Kingdom
Survey time period
2012 to June 2014
Supplementary notes
* Forecast.
** Based on net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.
Includes banners, rich media, sponsorships and video; includes mobile ads within the exisiting formats.
Figures have been rounded.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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