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Online video ads as share of total online video consumption as of March 2014
Online video ads as share of total online video consumption as of March 2014
U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014
This graph depicts the U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014. As of that month, 38.1 percent of all videos viewed were video ads, up from 28.8 percent in the July of the previous year.
U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014
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| Video ads as percentage of total views | |
|---|---|
| Jul '10 | 9.8% |
| Oct '10 | 12.8% |
| Apr '11 | 11.6% |
| Jul '11 | 12.4% |
| Oct '11 | 14.9% |
| Jan '12 | 12.2% |
| Apr '12 | 20.5% |
| Jul '12 | 20.7% |
| Oct '12 | 22.6% |
| Jan '13 | 20.1% |
| Apr '13 | 25.5% |
| Jul '13 | 28.8% |
| Oct '13 | 33.3% |
| Jan '14 | 35.6% |
| Mar '14 | 38.1% |
| Video ads as percentage of total views | |
|---|---|
| Jul '10 | 9.8% |
| Oct '10 | 12.8% |
| Apr '11 | 11.6% |
| Jul '11 | 12.4% |
| Oct '11 | 14.9% |
| Jan '12 | 12.2% |
| Apr '12 | 20.5% |
| Jul '12 | 20.7% |
| Oct '12 | 22.6% |
| Jan '13 | 20.1% |
| Apr '13 | 25.5% |
| Jul '13 | 28.8% |
| Oct '13 | 33.3% |
| Jan '14 | 35.6% |
| Mar '14 | 38.1% |
© Statista 2019
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Description
Source
More information
This graph depicts the U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014. As of that month, 38.1 percent of all videos viewed were video ads, up from 28.8 percent in the July of the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- April 2014
- Region
- United States
- Survey time period
- July 2010 to March 2014
- Special properties
- Proportion of all the seen videos
- Supplementary notes
- No data was available for January 2011.
Source
- Show sources information
- Show publisher information
- Release date
- April 2014
More information
- Region
- United States
- Survey time period
- July 2010 to March 2014
- Special properties
- Proportion of all the seen videos
- Supplementary notes
- No data was available for January 2011.
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Statistics on "Video advertising and marketing"
- Overview
The most important statistics
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by deviceMonetized video ad impression share worldwide 2017-2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017Businesses using video on landing pages worldwide 2016-2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017Digital video ad viewability rates in the Americas 2016-2017
- Strategies & budgets
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Mobile video
The most important statistics
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by formatGlobal mobile video ad spend growth H2 207- H2 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by genderGlobal rewarded mobile video ad viewer share H2 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating systemGlobal rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Selected market leaders
The most important statistics
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platformDigital video ad spend share in the U.S. 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net video advertising revenues of YouTube 2015-2018
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)Hulu gross ad revenue in the U.S. 2017-2021
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Consumption & perception
The most important statistics
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017U.S. primary attitude towards personalized video ads 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Growth in the market volume of advertising on video portals in China 2010
- Daily online video usage time in Germany 2014-2016
- U.S. internet video portals usage in 2011, by age
- Share of OTT users among digital video viewers in the U.S. 2014-2019
- Most-shared viral video ads in the UK June-July 2015
- Change in number of OTT video service users in the U.S. 2014-2019
- Most-shared viral video ads of all time in the United Kingdom (UK) June 2015
- Percentage of online video users in 2011, by gender
- Usage of online video services in Germany 2011-2018
- The degree of positive acceptance of advertising on online video sites in China 2010
- Attitudes towards ads in online video clips in the United Kingdom (UK) 2018
- Attitudes towards ads in online video clips in Denmark 2018
- Attitudes towards ads in online video clips in Sweden 2018
- Attitudes towards ads in online video clips in Norway 2018
- Attitudes towards ads in online video clips in Finland 2018
Studies
- Online video in the United States
- YouTube
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Digital video advertising in the U.S. (DMO)
- Advertising in Turkey
- Digital advertising in the United Kingdom (UK)
- Europe AdEx Benchmark 2017
- Yahoo
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- State of Digital Video
Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019 (in thousand hours)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Growth in the market volume of advertising on video portals in China from 2008 to 2010 including a forecast up to 2015 (compared with the previous year)
- Average daily online video usage time in Germany from 2014 to 2016 (in minutes)
- Share of internet users in the United States who use video portals in 2011, by age group
- Share of over-the-top (OTT) service users among digital video viewers in the United States from 2014 to 2019
- Top 10 viral video ads in the United Kingdom (UK) from June to July 2015 (in 1,000 shares)
- Change in number of over-the-top (OTT) service users in the United States from 2014 to 2019 (in millions)
- Top 20 viral video ads of all time in the United Kingdom (UK) as of June 2015 (in million shares)
- Online video penetration among consumers worldwide in 2011, by gender
- Usage of internet video services in Germany from 2011 to 2018
- The degree of positive acceptance of advertising on online video sites in China between 2008 and 2010 (compared with the previous half a year)
- Attitudes towards ads in online video clips in the United Kingdom (UK) in 2018
- Attitudes towards ads in online video clips in Denmark in 2018
- Attitudes towards ads in online video clips in Sweden in 2018
- Attitudes towards ads in online video clips in Norway in 2018
- Attitudes towards ads in online video clips in Finland in 2018
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