Online video ads as share of total online video consumption as of March 2014
U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014
This graph depicts the U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014. As of that month, 38.1 percent of all videos viewed were video ads, up from 28.8 percent in the July of the previous year.
U.S. video advertising as percentage of total online video consumption from July 2010 to March 2014
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| Video ads as percentage of total views | |
|---|---|
| Jul '10 | 9.8% |
| Oct '10 | 12.8% |
| Apr '11 | 11.6% |
| Jul '11 | 12.4% |
| Oct '11 | 14.9% |
| Jan '12 | 12.2% |
| Apr '12 | 20.5% |
| Jul '12 | 20.7% |
| Oct '12 | 22.6% |
| Jan '13 | 20.1% |
| Apr '13 | 25.5% |
| Jul '13 | 28.8% |
| Oct '13 | 33.3% |
| Jan '14 | 35.6% |
| Mar '14 | 38.1% |
Source
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Statistics on "Video advertising and marketing"
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