Mobile internet ad revenues of major global ad-selling companies 2015-2018

The statistic presents the net mobile internet advertising market share of major ad-selling companies worldwide from 2015 to 2018. Overall, the majority of mobile internet advertising revenues was generated by Google as the company accounted for approximately 37.57 billion U.S. dollars in global mobile internet ad revenues in 2016 and is projected to reach 61.26 billion U.S. dollars in worldwide ad revenues in 2018.

Mobile internet advertising revenues of major ad-selling online companies worldwide from 2015 to 2018

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Release date

October 2016



Survey time period

2015 to 2016

Special properties

Including tablets

Supplementary notes

* Forecast
includes display (banners, rich media, video and other) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

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