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Leading content marketing tactics used in the United Kingdom (UK) 2016-2017

This statististic ranks content marketing tactics by usage among marketers in the United Kingdom (UK) from from 2016 to 2017. In 2016, Blogs were most commonly used among marketers, with 93 percent of marketers reporting using them as part of their content marketing strategy, while in 2017, 89 percent of the respondents stated that they use e-Newsletters.

Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017

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Release date

January 2018


United Kingdom

Survey time period

2016 to 2017

Number of respondents


Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.

Data for years previous to 2017 were published in earlier editions of the report.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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