Sweden: usage of social media for marketing activities 2017

This statistic shows the results of a survey on the usage of social media platforms for marketing activities in Sweden during the 2nd quarter of 2017. Most of individuals interviewed stated to have used Facebook (87.9 percent) as a marketing channel. In second and third place came the business- and employment-oriented social network LinkedIn (62.1 percent of respondents) and Instagram, with 54.5 percent of surveyed people.

Which social media platforms do you use for your marketing activities during this quarter?

Characteristic	Share of respondents
Facebook	87.9%
LinkedIn	62.1%
Instagram	54.5%
Twitter	33.3%
Pinterest	3%
Snapchat	1.5%
Others	1.5%

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Release date

April 2017

More information

Region

Sweden

Survey time period

2nd quarter 2017*

Number of respondents

66 respondents

Special properties

respondents are readers of Dagensanalys.se

Supplementary notes

* The source does not specify the date of the survey.

This question was phrased by the source as follows: "Vilka sociala medier använder ni i er marknadsföring under detta kvartal?"

The source does not provide any information on possible additional answering options during the survey.

Multiple answers were possible.

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