Online users influenced by reading social media 2018, by country

Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country

by J. Clement, last edited May 22, 2019
Online users influenced by reading social media 2018, by country This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by country. During the global online user survey, 76 percent of respondents from India stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
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Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country

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Share of internet users
Total52%
Indonesia83%
India76%
Egypt75%
Turkey69%
China68%
South Korea67%
Brazil65%
Mexico64%
Hong Kong62%
South Africa56%
Pakistan56%
Japan45%
Kenya45%
Italy41%
Nigeria41%
Tunisia41%
Canada40%
Polan39%
Australia39%
Russia38%
United States38%
Sweden36%
Germany33%
Great Britain32%
France31%
Share of internet users
Total52%
Indonesia83%
India76%
Egypt75%
Turkey69%
China68%
South Korea67%
Brazil65%
Mexico64%
Hong Kong62%
South Africa56%
Pakistan56%
Japan45%
Kenya45%
Italy41%
Nigeria41%
Tunisia41%
Canada40%
Polan39%
Australia39%
Russia38%
United States38%
Sweden36%
Germany33%
Great Britain32%
France31%
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by J. Clement, last edited May 22, 2019
This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by country. During the global online user survey, 76 percent of respondents from India stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
Show more
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