Social media shopping influence by country

This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by country. During the global online user survey, 76 percent of respondents from India stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.

Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country

Characteristic	Share of internet users
Total	52%
Indonesia	83%
India	76%
Egypt	75%
Turkey	69%
China	68%
South Korea	67%
Brazil	65%
Mexico	64%
Hong Kong	62%
South Africa	56%
Pakistan	56%
Japan	45%
Kenya	45%
Italy	41%
Nigeria	41%
Tunisia	41%
Canada	40%
Polan	39%
Australia	39%
Russia	38%
United States	38%
Sweden	36%
Germany	33%
Great Britain	32%
France	31%

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Release date

May 2018

More information

Region

Worldwide

Survey time period

December 29, 2017, and March 5, 2018

Number of respondents

22,639 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Telephone interview

Supplementary notes

Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Social media influences what I purchase online

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