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Online users influenced by reading social media 2018, by country

Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country

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Release date

May 2018



Survey time period

December 29, 2017, and March 5, 2018

Number of respondents

22,639 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Telephone interview

Supplementary notes

Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Social media influences what I purchase online

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