As of March 2021, it was found that only 7.3 percent of Pinterest app users in the United States were heavy users, accessing the app more than 2/3 of a month. According to App Ape, 48.6 percent of U.S. Pinterest audiences via Android were light users of the visual content app.
Distribution of Pinterest app users in the United States as of March 2021, by usage frequency
Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month
Values may not add up to 100 percent due to rounding.
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App Ape. (April 14, 2021). Distribution of Pinterest app users in the United States as of March 2021, by usage frequency [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape. "Distribution of Pinterest app users in the United States as of March 2021, by usage frequency." Chart. April 14, 2021. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape. (2021). Distribution of Pinterest app users in the United States as of March 2021, by usage frequency. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape. "Distribution of Pinterest App Users in The United States as of March 2021, by Usage Frequency." Statista, Statista Inc., 14 Apr 2021, https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape, Distribution of Pinterest app users in the United States as of March 2021, by usage frequency Statista, https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/ (last visited May 23, 2022)
