As of March 2021, it was found that only 7.3 percent of Pinterest app users in the United States were heavy users, accessing the app more than 2/3 of a month. According to App Ape, 48.6 percent of U.S. Pinterest audiences via Android were light users of the visual content app.
Distribution of Pinterest app users in the United States as of March 2021, by usage frequency
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Statistics on Pinterest
Overview
5
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Leading social media usage reasons worldwide 2022
- Basic Statistic Media usage in an online minute 2022
Financials
8
- Basic Statistic Pinterest: worldwide annual revenue 2016-2021
- Basic Statistic Pinterest: worldwide annual revenue 2017-2022, by region
- Basic Statistic Pinterest: research and development spending 2016-2021
- Basic Statistic Pinterest: sales and marketing spending 2016-2021
- Basic Statistic Pinterest: advertising spending 2017-2021
- Basic Statistic Pinterest: worldwide adjusted EBITDA 2017-2021
- Basic Statistic Pinterest: worldwide net income 2016-2021
- Basic Statistic Pinterest: worldwide quarterly revenue 2016-2022
Benchmark
8
- Basic Statistic Leading internet and online services companies worldwide 2022, by market cap
- Basic Statistic EV/EBITDA of leading large cap e-commerce companies worldwide 2021-2023
- Premium Statistic Workforce of leading global online companies 2014-2022
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Basic Statistic ACSI - U.S. customer satisfaction with social platforms 2021-2022
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Basic Statistic Global year-on-year social media audience growth 2023
- Premium Statistic U.S. market share of leading social media websites 2022
Audiences
8
- Basic Statistic Pinterest: distribution of global audiences 2023, by gender
- Premium Statistic Pinterest: distribution of global audiences 2023, by age group and gender
- Basic Statistic Pinterest reach in selected countries and territories 2023
- Basic Statistic Pinterest usage reach in the United States 2021, by gender
- Basic Statistic Countries with the most Pinterest users 2023
- Basic Statistic Pinterest: number of monthly active users worldwide 2016-2022
- Basic Statistic Pinterest: monthly active users 2016-2022, by region
- Basic Statistic Pinterest: quarterly ARPU 2016-2022
Traffic
5
- Basic Statistic Total global visitor traffic to Pinterest.com 2021-2022
- Basic Statistic Distribution of Pinterest.com traffic 2022, by country
- Premium Statistic Web traffic referrers to Pinterest.com 2022
- Basic Statistic Social media traffic referrers to Pinterest.com 2022
- Premium Statistic Social networks most likely to be used to make online purchases globally 2022
Further related statistics
15
- Pinterest usage reach in the United States 2021, by household income
- Pinterest usage reach in the United States 2021, by education
- Share of Pinterest users in the United Kingdom (UK) 2018, by age group
- Distribution of Pinterest users in the United Kingdom (UK) 2018, by frequency of use
- Share of Pinterest users in Finland 2022, by usage frequency
- Pinterest: distribution of audiences in the UK 2023, by gender
- Share of Pinterest users in the United Kingdom (UK) 2018, by household income
- Share of U.S. consumers who use Pinterest to follow fashion brands/retailers 2017
- Canada Pinterest usage reach 2020, by age
- U.S. Pinterest user development 2018-2022
- Number of U.S. Pinterest users 2017, by gender
- Pinterest unique social media users in Italy 2014-2018
- Pinterest share in mobile social media market Indonesia 2021-2022
- Pinterest's market share in Romania 2019-2021, by month
- U.S. small business digital presence and social media usage 2018
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Statistics
- Pinterest usage reach in the United States 2021, by household income
- Pinterest usage reach in the United States 2021, by education
- Share of Pinterest users in the United Kingdom (UK) 2018, by age group
- Distribution of Pinterest users in the United Kingdom (UK) 2018, by frequency of use
- Share of Pinterest users in Finland 2022, by usage frequency
- Pinterest: distribution of audiences in the UK 2023, by gender
- Share of Pinterest users in the United Kingdom (UK) 2018, by household income
- Share of U.S. consumers who use Pinterest to follow fashion brands/retailers 2017
- Canada Pinterest usage reach 2020, by age
- U.S. Pinterest user development 2018-2022
- Number of U.S. Pinterest users 2017, by gender
- Pinterest unique social media users in Italy 2014-2018
- Pinterest share in mobile social media market Indonesia 2021-2022
- Pinterest's market share in Romania 2019-2021, by month
- U.S. small business digital presence and social media usage 2018
App Ape. (April 14, 2021). Distribution of Pinterest app users in the United States as of March 2021, by usage frequency [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape. "Distribution of Pinterest app users in the United States as of March 2021, by usage frequency." Chart. April 14, 2021. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape. (2021). Distribution of Pinterest app users in the United States as of March 2021, by usage frequency. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape. "Distribution of Pinterest App Users in The United States as of March 2021, by Usage Frequency." Statista, Statista Inc., 14 Apr 2021, https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/
App Ape, Distribution of Pinterest app users in the United States as of March 2021, by usage frequency Statista, https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/ (last visited March 28, 2023)
Distribution of Pinterest app users in the United States as of March 2021, by usage frequency [Graph], App Ape, April 14, 2021. [Online]. Available: https://www.statista.com/statistics/308159/us-pinterest-usage-frequency/