Mobile Pinterest user ratio in the U.S. 2021, by frequency

Distribution of Pinterest app users in the United States as of March 2021, by usage frequency

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Release date

April 2021

Region

United States

Survey time period

March 2021

Special properties

Android users only

Supplementary notes

Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month

Values may not add up to 100 percent due to rounding.

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