Dick's Sporting Goods: ad spend in the U.S. 2016

The timeline shows advertising spending of Dick's Sporting Goods in the United States in 2015 and 2016. The sporting goods company invested 74.2 million U.S. dollars in measured media advertising in the United States in 2015.

Dick's Sporting Goods advertising spending in the United States in 2015 and 2016 (in million U.S. dollars)

Characteristic	Spending in millions U.S. dollars
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Release date

March 2017

More information

Region

United States

Survey time period

2015 and 2016

Special properties

measured media only

Supplementary notes

Figure for 2015 comes from an earlier article.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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