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Nike's advertising spending in the United States from 2009 to 2016 (in billion U.S. dollars)

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Spending in billion U.S. dollars
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Description Source More information
The timeline presents data on Nike's advertising spending in the United States from 2009 to 2016. The company invested 1.47 billion U.S. dollars in advertising in the United States in 2016. To compare, its revenue in North America amounted to 14.76 billion U.S. dollars that year. Footwear sales accounted for roughly 62 percent of the revenue, apparel for another 32 percent. The remaining part can be attributed to equipment sales.
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Release date
June 2017
Region
United States
Survey time period
2009 to 2016
Supplementary notes
Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.

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