According to the most recently available data, the penetration rate of SVOD in the United States is expected to reach 82 percent at the end of 2021, 12 percent higher than in 2018. Further increases are projected for the years ahead.
Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026
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Digital TV Research. (September 13, 2021). Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/321611/svod-penetration-rate-usa/
Digital TV Research. "Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026." Chart. September 13, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/321611/svod-penetration-rate-usa/
Digital TV Research. (2021). Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/321611/svod-penetration-rate-usa/
Digital TV Research. "Subscription Video-on-demand (Svod) Penetration Rate in The United States from 2017 to 2026." Statista, Statista Inc., 13 Sep 2021, https://www.statista.com/statistics/321611/svod-penetration-rate-usa/
Digital TV Research, Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026 Statista, https://www.statista.com/statistics/321611/svod-penetration-rate-usa/ (last visited May 20, 2022)