SVOD penetration rate in the U.S. 2017-2026

Published by
Julia Stoll,
Nov 3, 2022
According to the most recently available data, the penetration rate of SVOD in the United States is expected to reach 82 percent at the end of 2021, 12 percent higher than in 2018. Further increases are projected for the years ahead.

Subscription video-on-demand (SVOD) penetration rate in the United States from 2017 to 2026

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Release date

September 2021

Region

United States

Survey time period

2017 to September 2021

Special properties

subscription to at least one SVoD platform

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Overview

6

Platform benchmarks

8

User engagement

7

Video streaming on-demand

8

Social video & UGC

5

Live streaming

6

Mobile video apps

5

Spotlight: online video advertising

5

Further related statistics

16

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Topics

Home video market in the United StatesOnline video usage in the United StatesVideo advertising and marketing in the U.S.Subscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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