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SVOD penetration rate in the U.S. 2017-2024

Published by Julia Stoll, Jan 13, 2021
According to the most recently available data, the penetration rate of SVoD in the United States stood at 70 percent at the end of 2018, 25 percent higher than in the previous year. Whilst further increases are projected for the years ahead, growth is expected to slow down dramatically and reach 77.8 percent by 2024.

Subscription video on demand penetration rate in the United States from 2017 to 2024

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Sources

Release date

April 2019

Region

United States

Survey time period

2019

Special properties

subscription to at least one SVoD platform

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