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Leading brands in the U.S. 2015, by simplicity
Leading brands in the U.S. 2015, by simplicity
Leading brands in the United States in 2015, by simplicity
by Statista Research Department,
last edited
Nov 9, 2015
The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
Leading brands in the United States in 2015, by simplicity
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| Simplicity score | |
|---|---|
| 871 | |
| Netflix | 861 |
| Publix | 859 |
| Amazon | 851 |
| Chipotle | 843 |
| Zappos.com | 826 |
| Dunkin' Donuts | 822 |
| Burger King | 818 |
| KFC | 815 |
| Pizza Hut | 815 |
| Simplicity score | |
|---|---|
| 871 | |
| Netflix | 861 |
| Publix | 859 |
| Amazon | 851 |
| Chipotle | 843 |
| Zappos.com | 826 |
| Dunkin' Donuts | 822 |
| Burger King | 818 |
| KFC | 815 |
| Pizza Hut | 815 |
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by Statista Research Department,
last edited
Nov 9, 2015
The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- United States
- Survey time period
- November 2015
- Number of respondents
- base: more than 12,000 consumers from eight countries
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United States
- Survey time period
- November 2015
- Number of respondents
- base: more than 12,000 consumers from eight countries
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).
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Statistics on "Brands in Canada - Leaders"
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- Canada: consumers favorite loyalty programs 2018
- Canada: number of loyalty program memberships 2015-2017
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- Loyalty program enrollment per program member in Canada 2014-2017, by type
- Canadian consumers who were satisfied with loyalty programs 2017, by type
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- Brand trust and product benefits perception in Canada 2016
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Further related statistics
- Industry ranking - simplicity 2016
- Most loved companies worldwide in 2013
- Favorite brands of U.S. consumers in 2019
- Reasons for boycotting brands in Denmark 2017
- Most positively talked about brands among Millennials in the UK 2018
- Ranking of online entertainment brands with the best growth potential in Sweden 2015
- Ranking of home electronic brands with the best growth potential in Sweden 2015
- Ranking of automotive brands with the best growth potential in Sweden 2015
- Ranking of the most purposeful brands in Sweden 2015
- Ranking of brands in Sweden 2016, by number of mentions
- Top 50 sporting goods brands ranked by brand-awareness in the U.S. 2014
- Ranking of sport retailer brands with the best growth potential in Sweden 2015
- Most popular luxury brands in the UK 2019
- Most popular household appliance brands in the UK 2019
- Favorite internet brands among young people in the United Kingdom (UK) in 2014
- Consumer trust in brand descriptors in the United Kingdom (UK) 2016
- Ranking of most reputable companies in Denmark in 2016
- Italy: most popular bon-bon brands 2018
- Italy: Local Acceptability Index of San Pellegrino water brands 2016, by target group
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