Leading brands in the United States in 2015, by simplicity

Leading brands in the U.S. 2015, by simplicity The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
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Simplicity score
Google871
Netflix861
Publix859
Amazon851
Chipotle843
Zappos.com826
Dunkin' Donuts822
Burger King818
KFC815
Pizza Hut815
Simplicity score
Google871
Netflix861
Publix859
Amazon851
Chipotle843
Zappos.com826
Dunkin' Donuts822
Burger King818
KFC815
Pizza Hut815
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Description Source More information
The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
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Release date
November 2015
Region
United States
Survey time period
November 2015
Number of respondents
base: more than 12,000 consumers from eight countries
Method of interview
Online survey
Supplementary notes
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).

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