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Leading brands in the U.S. 2015, by simplicity
Leading brands in the U.S. 2015, by simplicity
Leading brands in the United States in 2015, by simplicity
The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
Leading brands in the United States in 2015, by simplicity
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| Simplicity score | |
|---|---|
| 871 | |
| Netflix | 861 |
| Publix | 859 |
| Amazon | 851 |
| Chipotle | 843 |
| Zappos.com | 826 |
| Dunkin' Donuts | 822 |
| Burger King | 818 |
| KFC | 815 |
| Pizza Hut | 815 |
| Simplicity score | |
|---|---|
| 871 | |
| Netflix | 861 |
| Publix | 859 |
| Amazon | 851 |
| Chipotle | 843 |
| Zappos.com | 826 |
| Dunkin' Donuts | 822 |
| Burger King | 818 |
| KFC | 815 |
| Pizza Hut | 815 |
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Description
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More information
The graph shows leading brands in the United States in 2015, by simplicity. Consumers from the U.S. found that Google - online shoe and clothing shop - provided the simplest experiences and communications among all tested brands.
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- Show publisher information
- Release date
- November 2015
- Region
- United States
- Survey time period
- November 2015
- Number of respondents
- base: more than 12,000 consumers from eight countries
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United States
- Survey time period
- November 2015
- Number of respondents
- base: more than 12,000 consumers from eight countries
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).
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