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Leading brands in the U.S. 2015, by simplicity
Leading brands in the U.S. 2015, by simplicity
Leading brands in the United States in 2015, by simplicity

Leading brands in the United States in 2015, by simplicity
Simplicity score | |
---|---|
871 | |
Netflix | 861 |
Publix | 859 |
Amazon | 851 |
Chipotle | 843 |
Zappos.com | 826 |
Dunkin' Donuts | 822 |
Burger King | 818 |
KFC | 815 |
Pizza Hut | 815 |
Simplicity score | |
---|---|
871 | |
Netflix | 861 |
Publix | 859 |
Amazon | 851 |
Chipotle | 843 |
Zappos.com | 826 |
Dunkin' Donuts | 822 |
Burger King | 818 |
KFC | 815 |
Pizza Hut | 815 |
© Statista 2019
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Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- United States
- Survey time period
- November 2015
- Number of respondents
- base: more than 12,000 consumers from eight countries
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United States
- Survey time period
- November 2015
- Number of respondents
- base: more than 12,000 consumers from eight countries
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the specific date of the survey.
During the study, respondents rated 585 global brands.
The simplicity score was calculated on the basis of how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers. Questions were focused around:
How consistently the brand experience and communications were rated across respondents?
How aligned non-user and user perceptions were, privileging aligned perceptions?
The Simplicity Score for the brand’s industry or category(ies).
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- Canada membership of selected loyalty programs 2016
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- Ranking of home electronic brands with the best growth potential in Sweden 2015
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- Ranking of sport retailer brands with the best growth potential in Sweden 2015
- Most popular luxury brands in the UK 2019
- Most popular household appliance brands in the UK 2019
- Favorite internet brands among young people in the United Kingdom (UK) in 2014
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