Data-driven marketing: projected change in spending worldwide 2014, by channel

How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2014

Region

Worldwide

Survey time period

November 2014

Number of respondents

>3,000

Special properties

among marketers, advertisers, service providers, technologists and publishers across 17 global markets

Supplementary notes

* Including banner, video, rich media and associated formats - as intended for desktop, mobile and tablet.
** On a scale from -2 (significant decrease), through 0 (no material change), to 2 (significant increase).
The source does not provide information on the type of the survey.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,148 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD $179 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further related statistics

6
Statista Accounts: Access All Statistics. Starting from $2,148 USD / Year
Learn more about how Statista can support your business.