Data-driven marketing: projected change in spending worldwide 2014, by channel

The graph shows data on the expected change in data-driven advertising and marketing spending in 2015, according to industry professionals. Winterberry Group survey respondents expected that their spending on data-driven marketing through mobile apps, messaging and user experience would increase (1.15 score on -2 to 2 point scale).

How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?

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Release date

November 2014



Survey time period

November 2014

Number of respondents


Special properties

among marketers, advertisers, service providers, technologists and publishers across 17 global markets

Supplementary notes

* Including banner, video, rich media and associated formats - as intended for desktop, mobile and tablet.
** On a scale from -2 (significant decrease), through 0 (no material change), to 2 (significant increase).
The source does not provide information on the type of the survey.

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Statistics on "Data usage in marketing and advertising "

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