Adoption of audience behavior analysis among U.S. e-mail marketers 2014

The graph shows leading the share of U.S. e-mail marketers who analyzed audience behavior as of September 2014. Forty percent of survey respondents stated that they analyzed audience behavior to create personal messages.

Do you analyze audience behavior to create personalized messages?

Share of respondents
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Sources

Release date

November 2014

Region

United States

Survey time period

September 2014

Number of respondents

182 respondents

Age group

18 years and older

Special properties

among U.S. publishers

Method of interview

Email survey

Supplementary notes

* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** Response suggestions were phrased by the source as follows: "we do this", "planning this'', we don't do this", "don't know".

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