The graph shows leading channels used by B2B marketers for content distribution in 2015. The source found that social media ranked second, with 92 percent of respondents who said they used this channel to distribute marketing content.
Leading content distribution channels used by B2B marketing professionals as of January 2015
Characteristic
Share of respondents
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eMarketer. (February 23, 2015). Leading content distribution channels used by B2B marketing professionals as of January 2015 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/406667/b2b-marketing-content-distribution-channels/
eMarketer. "Leading content distribution channels used by B2B marketing professionals as of January 2015." Chart. February 23, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/406667/b2b-marketing-content-distribution-channels/
eMarketer. (2015). Leading content distribution channels used by B2B marketing professionals as of January 2015. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/406667/b2b-marketing-content-distribution-channels/
eMarketer. "Leading Content Distribution Channels Used by B2b Marketing Professionals as of January 2015." Statista, Statista Inc., 23 Feb 2015, https://www.statista.com/statistics/406667/b2b-marketing-content-distribution-channels/
eMarketer, Leading content distribution channels used by B2B marketing professionals as of January 2015 Statista, https://www.statista.com/statistics/406667/b2b-marketing-content-distribution-channels/ (last visited July 27, 2024)
Leading content distribution channels used by B2B marketing professionals as of January 2015 [Graph], eMarketer, February 23, 2015. [Online]. Available: https://www.statista.com/statistics/406667/b2b-marketing-content-distribution-channels/