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Sponsoring budget share of businesses in Germany 2013, by type

Sponsoring budget share of businesses in Germany in 2013, by type

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Release date

November 2013



Survey time period

11 March to 18 August 2013

Number of respondents

312 respondents

Special properties

businesses acting as sponsors

Method of interview

Online survey

Supplementary notes

For this survey, the 5,047 German businesses with the highest revenues were contacted. 430 questionnaires could be taken into account for evaluation.
This question was phrased by the source as follows: "How is your sponsoring budget distributed to the different types of sponsoring you use?" (Original German question: "Wie verteilt sich Ihr Sponsoringbudget auf die von Ihnen eingesetzten Sponsoringarten?")

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