YouTubers influence on young consumer brand choice in the U.S. 2014, by age

The statistic shows the influence on young U.S. consumers of brand or product recommendation made by YouTubers in 2014, broken down by age group. According to the source, Youtuber suggestions were of higher value to young consumers than TV or movie mentions, with 63 percent of respondents aged 14 to 17 years who said they would try a product suggested by a YouTuber, over 47 who said the same about products suggested on TV.

Influence of product or brand recommendations by YouTubers on young consumers in the United States in 2014, by age group

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Source

Release date

March 2015

Region

United States

Survey time period

2014

Number of respondents

1,350 respondents

Age group

13-24 years

Method of interview

Online survey

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Statistics on "Children and media in the United Kingdom (UK)"

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