YouTubers influence on young consumer brand choice in the U.S. 2014, by age

The statistic shows the influence on young U.S. consumers of brand or product recommendation made by YouTubers in 2014, broken down by age group. According to the source, Youtuber suggestions were of higher value to young consumers than TV or movie mentions, with 63 percent of respondents aged 14 to 17 years who said they would try a product suggested by a YouTuber, over 47 who said the same about products suggested on TV.

Influence of product or brand recommendations by YouTubers on young consumers in the United States in 2014, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2015


United States

Survey time period


Number of respondents

1,350 respondents

Age group

13-24 years

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Children and media in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.