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YouTubers influence on young consumer brand choice in the U.S. 2014, by age

Influence of product or brand recommendations by YouTubers on young consumers in the United States in 2014, by age group

by Statista Research Department, last edited Mar 3, 2015
YouTubers influence on young consumer brand choice in the U.S. 2014, by age The statistic shows the influence on young U.S. consumers of brand or product recommendation made by YouTubers in 2014, broken down by age group. According to the source, Youtuber suggestions were of higher value to young consumers than TV or movie mentions, with 63 percent of respondents aged 14 to 17 years who said they would try a product suggested by a YouTuber, over 47 who said the same about products suggested on TV.
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Influence of product or brand recommendations by YouTubers on young consumers in the United States in 2014, by age group

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