Price is the main consideration among Spaniards when choosing a travel booking provider, according to a survey carried out in July 2021. In that month, seven out of ten respondents surveyed selected it as one of the main three factors influencing their purchase. The speed and ease in the purchase process were the second most popular option in that edition of the survey.
Main aspects considered when choosing a travel booking provider for people in Spain as of July 2021
people who purchased products or services within the year prior to the survey
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question posed in the survey was: "¿Cuáles son los tres principales motivos por los que has elegido estos establecimientos para realizar la compra de cualquier producto del sector viajes?" (In free translation: What are the three main reasons for you to have chosen these channels to purchase any product or service in the travel sector?).
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El Observatorio Cetelem. (October 25, 2021). Main aspects considered when choosing a travel booking provider for people in Spain as of July 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/467982/reasons-for-booking-trips-via-online-travel-agencies-spain/
El Observatorio Cetelem. "Main aspects considered when choosing a travel booking provider for people in Spain as of July 2021." Chart. October 25, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/467982/reasons-for-booking-trips-via-online-travel-agencies-spain/
El Observatorio Cetelem. (2021). Main aspects considered when choosing a travel booking provider for people in Spain as of July 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/467982/reasons-for-booking-trips-via-online-travel-agencies-spain/
El Observatorio Cetelem. "Main Aspects Considered When Choosing a Travel Booking Provider for People in Spain as of July 2021." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/467982/reasons-for-booking-trips-via-online-travel-agencies-spain/
El Observatorio Cetelem, Main aspects considered when choosing a travel booking provider for people in Spain as of July 2021 Statista, https://www.statista.com/statistics/467982/reasons-for-booking-trips-via-online-travel-agencies-spain/ (last visited June 30, 2022)
