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U.S. dairy products ad spend 2018-2020

Advertising spending in the dairy products industry in the United States from 2018 to 2020 (in million U.S. dollars)

by A. Guttmann, last edited Aug 28, 2019
U.S. dairy products ad spend 2018-2020 In a survey of representatives of the dairy products industry in the United States, it was found that in 2018 the sector spent 46.43 million U.S. dollars on advertising, and based on this data it was projected that the expenditures would drop to 45 million U.S. dollars in 2019.

Dairy products market and implications for advertising in the U.S.



According to USDA, dairy products consumption in the United States has been growing since 2000 to reach 643 pounds per capita in 2017. At the same time, census data indicated that fresh milk and cream accounted for close to a third of household expenditures on dairy products in the country. Therefore, with a growing consumption and demonstrable consumer demand for milk, the industry has clear indicators of where to invest their advertising dollars. Further studies found that the most common retail locations used for dairy purchases in the U.S. were supermarkets by a large margin, followed by supercenters and warehouse clubs, while smaller store types fell behind. Consequently, it is clear that advertisers from the dairy industry should be concentrating their marketing efforts in larger retail locations.
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Advertising spending in the dairy products industry in the United States from 2018 to 2020 (in million U.S. dollars)

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