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Ranking of the most popular furniture retailers in Germany 2016-2019

Almost predictably, Sweden’s IKEA was the most popular furniture retailer in Germany. Over 26 percent of shoppers had made a purchase there in 2018. It’s a safe bet that almost everyone you will meet has at least one IKEA item in their home. Other leading furniture retailers on the German market include Dänisches Bettenlager, a Danish company from Aarhus, and Poco Domäne, a German furniture discounter.

Part of the furniture

As in other countries, IKEA is popular among consumers for numerous reasons, among them pricing and the option to easily assemble items without professional help. Otherwise, German furniture retail has a lot to bring to the table, including a stable number of businesses. Granted, figures have fallen since 2000, but still stand at an impressive 8,796 as of 2017. Based on revenue comparisons between furniture retailers, IKEA was once again the centerpiece of the ensemble, generating almost 4.87 million euros, also in 2017. The Swedish company’s revenues in Germany have only grown in recent years.

Pull up a chair

Where does furniture that is not made in Germany mainly come from? The leading countries Germany imports its furniture from are Poland, China and Czechia. Forecasts regarding German industry revenues in retail furniture sales and lighting equipment are looking good, predicting 48.3 billion U.S. dollars in 2023.

Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2016 to 2019

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Release date

November 2019



Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* category first included in 2014
** category first included in 2015
*** category first included in 2016
**** category first included in 2017
***** category first included in 2018

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed100 percent.

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