Almost predictably, Sweden’s IKEA was the most popular furniture retailer in Germany. Almost 30 percent of shoppers had made a purchase there in 2021. It’s a safe bet that most of the population has at least one IKEA item in their home. Other leading furniture retailers on the German market include Dänisches Bettenlager, a Danish company from Aarhus, and Poco, a German furniture discounter.
Part of the furniture
As in other countries, IKEA is popular among consumers for numerous reasons, among them pricing and the option to easily assemble items without professional help. Otherwise, German furniture retail has a lot to bring to the table, including a stable number of businesses. Based on revenue comparisons between furniture retailers, IKEA was once again the centerpiece of the ensemble, generating almost 5.33 million euros, also in 2020. The Swedish company’s revenues in Germany have only grown in recent years.
Pull up a chair
Where does furniture that is not made in Germany mainly come from? The leading countries Germany imports its furniture from are China, Poland and Czechia.
Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021
Information on population: German-speaking population aged 14 years and older
Information on total sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing auf 70.60 million people
2020: 23,138 respondents, representing auf 70.63 million people
2021: 23,299 respondents, representing auf 70.54 million people
The figures displayed refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on the methodology available here and in the report.
Figures were rounded for better understanding.
Multiple answers were possible, therefore percentage sums may exceed 100 percent.
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VuMA. (November 17, 2021). Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/503268/most-popular-furniture-retailers-in-germany/
VuMA. "Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021." Chart. November 17, 2021. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/503268/most-popular-furniture-retailers-in-germany/
VuMA. (2021). Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/503268/most-popular-furniture-retailers-in-germany/
VuMA. "Ranking of The Most Popular Furniture Retailers (Purchase in The Last Two Years) in Germany from 2018 to 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/503268/most-popular-furniture-retailers-in-germany/
VuMA, Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021 Statista, https://www.statista.com/statistics/503268/most-popular-furniture-retailers-in-germany/ (last visited November 10, 2024)
Ranking of the most popular furniture retailers (purchase in the last two years) in Germany from 2018 to 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/503268/most-popular-furniture-retailers-in-germany/