Frequency of seeing static ads on e-book readers in the United Kingdom (UK) 2015-2016

This statistic shows the frequency of seeing static advertising on e-book readers in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, only 7 percent of the UK citizens saw static ads on e-books at least once a week. 2 percent of respondents reported to see static ads every day when using an e-book reader, while 3 percent saw static ads less often than once a month.

Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016

Every dayMost daysOnce a weekOnce a monthLess often
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Source

Release date

March 2017

Region

United Kingdom

Survey time period

2015 to 2016**

Number of respondents

2,001*

Age group

16 years and older

Special properties

Broadband homes

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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