In the first half of 2021, 56.5 percent of digital ad impressions generated in the United States came from streaming sites. Major walled gardens, such as Facebook, Google, and Amazon accounted for 13 percent of the impressions.
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type
Characteristic
Streaming
Programmatic
Major walled gardens
Publisher
Other social
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source provides the following information: "Walled gardens includes Facebook properties, Google properties excluding YouTube & Amazon Properties. Other social captures smaller walled garden/logged in sites. Streaming includes YouTube and many other streaming sites. Programmatic sites are based on the ad tech capabilities & publishers captures all other sites."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (September 9, 2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of digital ad impressions in the United States from 2018 to 2021, by site type." Chart. September 9, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. (2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of Digital Ad Impressions in The United States from 2018 to 2021, by Site Type." Statista, Statista Inc., 9 Sep 2021, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts, Distribution of digital ad impressions in the United States from 2018 to 2021, by site type Statista, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/ (last visited July 27, 2024)
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph], MarketingCharts, September 9, 2021. [Online]. Available: https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/