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Digital ad impressions in the U.S. 2018.2021, by site type

Distribution of digital ad impressions in the United States from 2018 to 2021, by site type

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Release date

September 2021


United States

Survey time period

2018 to 2020 and H1 2021

Supplementary notes

The source provides the following information:
"Walled gardens includes Facebook properties, Google properties excluding YouTube & Amazon Properties. Other social captures smaller walled garden/logged in sites. Streaming includes YouTube and many other streaming sites. Programmatic sites are based on the ad tech capabilities & publishers captures all other sites."

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Statistics on " Digital advertising in the United States "

Statistics on Digital advertising in the United States

Global overview


U.S. overview






Agencies & publishers


Consumer attitudes


Ad blocking


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