During a late 2019 study of retail brands selling on Amazon, it was found that some 73 percent of respondents were also advertising on the e-commerce platform. Of those who were buying amazon ads, 40 percent saw between 7 to 10 times return on their investments. All in all, Amazon was considered the best driver of ROAS among other digital platforms.
Average return on advertising spending (ROAS) from Amazon advertising according to retail brands in the United States as of December 2019
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Forbes. (February 12, 2020). Average return on advertising spending (ROAS) from Amazon advertising according to retail brands in the United States as of December 2019 [Graph]. In Statista. Retrieved February 25, 2021, from https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Forbes. "Average return on advertising spending (ROAS) from Amazon advertising according to retail brands in the United States as of December 2019." Chart. February 12, 2020. Statista. Accessed February 25, 2021. https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Forbes. (2020). Average return on advertising spending (ROAS) from Amazon advertising according to retail brands in the United States as of December 2019. Statista. Statista Inc.. Accessed: February 25, 2021. https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Forbes. "Average Return on Advertising Spending (Roas) from Amazon Advertising According to Retail Brands in The United States as of December 2019." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/
Forbes, Average return on advertising spending (ROAS) from Amazon advertising according to retail brands in the United States as of December 2019 Statista, https://www.statista.com/statistics/1104960/roas-amazon-advertising-retail-brands-us/ (last visited February 25, 2021)