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Average ROAS from Amazon advertising according to U.S. brands 2019

During a late 2019 study of retail brands selling on Amazon, it was found that some 73 percent of respondents were also advertising on the e-commerce platform. Of those who were buying amazon ads, 40 percent saw between 7 to 10 times return on their investments. All in all, Amazon was considered the best driver of ROAS among other digital platforms.

Average return on advertising spending (ROAS) from Amazon advertising according to retail brands in the United States as of December 2019

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Release date

February 2020


United States

Survey time period

Novemner 15, 2019 to December 6, 2019

Number of respondents

1,000 respondents

Special properties

among retail business decision makers

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Statistics on "Amazon advertising in the U.S. "

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