Average ROAS from Amazon advertising according to U.S. brands 2021

Published by Statista Research Department, Mar 28, 2022
According to a survey conducted among brands advertising on Amazon in the United States between December 2020 and January 2021, 51 percent of third-party brands (3P) - functioning directly as a retailer and selling directly to buyers through the marketplace - said they experienced a return of 7x or more, while 31 percent of first-party brands (1P) - functioning as wholesale suppliers with the marketplace functioning as a retailer - said they experienced a return of 7x or more.

Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type

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Release date

February 2021

Region

United States

Survey time period

December 16, 2020 to January 2, 2021

Number of respondents

1,000 respondents

Special properties

among retail business decision makers

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