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Advertising types contributing to short to medium-term media sales in the UK 2015

Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015

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Source

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Release date

November 2015

Region

United Kingdom

Survey time period

2015

Special properties

based on 15 brands

Supplementary notes

The source indicates "GroupM employed a combination of analytics methodologies, including econometric modelling and their unique Spotlift tool, which analysed 1.38 million TV spots, spanning 43 advertisers and 9 sectors. Each methodology was tailored to the time period during which the effects of communications were measured: immediate (within 8 minutes), short to medium-term (0-3 months) and long-term (c. 3-24 months)."

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