Advertising types contributing to short to medium-term media sales in the UK 2015

This statistic illustrates the distribution of advertising types making up short to medium-term media sales in the United Kingdom (UK) in 2015. Of advertising types, TV advertising accounted for a third of media-driven sales during that time.

Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015

Share of total sales
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2015

Region

United Kingdom

Survey time period

2015

Special properties

based on 15 brands

Supplementary notes

The source indicates "GroupM employed a combination of analytics methodologies, including econometric modelling and their unique Spotlift tool, which analysed 1.38 million TV spots, spanning 43 advertisers and 9 sectors. Each methodology was tailored to the time period during which the effects of communications were measured: immediate (within 8 minutes), short to medium-term (0-3 months) and long-term (c. 3-24 months)."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in Belgium"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.