Impact of advertising technology growth on media agencies in the UK 2015

Published by Statista Research Department, Nov 1, 2015
This statistic illustrates the impact of advertising technology growth on media agencies in the United Kingdom (UK) in 2015. Of respondents, 30 percent reported they were facing increased competition and pressure from ad tech companies.

How is the growth of ad tech impacting your agency?

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Release date

November 2015

Region

United Kingdom

Survey time period

August to September 2015

Number of respondents

200 respondents

Special properties

Individuals from media agencies

Method of interview

Telephone interview

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Overview

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Financials

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Metrics

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Marketer use

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Consumer behavior

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