The graph shows the share of programmatic in digital video advertising spending in the United States in 2013 and 2014, and a forecast thereof until 2017. In 2013, the share amounted to five percent.
Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes in-banner, in-stream and in-text
Supplementary notes
* Forecast. Figure for 2013 comes from an earlier eMarketer report.
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eMarketer. (February 10, 2016). Share of programmatic in digital video advertising spending in the United States from 2013 to 2017 [Graph]. In Statista. Retrieved January 27, 2020, from https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
eMarketer. "Share of programmatic in digital video advertising spending in the United States from 2013 to 2017." Chart. February 10, 2016. Statista. Accessed January 27, 2020. https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
eMarketer. (2016). Share of programmatic in digital video advertising spending in the United States from 2013 to 2017. Statista. Statista Inc.. Accessed: January 27, 2020. https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
eMarketer. "Share of Programmatic in Digital Video Advertising Spending in The United States from 2013 to 2017." Statista, Statista Inc., 10 Feb 2016, https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
eMarketer, Share of programmatic in digital video advertising spending in the United States from 2013 to 2017 Statista, https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/ (last visited January 27, 2020)
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