Share of programmatic in digital video ad spend in the U.S. 2013-2017

The graph shows the share of programmatic in digital video advertising spending in the United States in 2013 and 2014, and a forecast thereof until 2017. In 2013, the share amounted to five percent.

Share of programmatic in digital video advertising spending in the United States from 2013 to 2017

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Source

Release date

February 2016

Region

United States

Survey time period

2013 and 2014

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes in-banner, in-stream and in-text

Supplementary notes

* Forecast.
Figure for 2013 comes from an earlier eMarketer report.

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Statistics on "Programmatic advertising"

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