In 2021, programmatically bought ads are expected to account for 45.1 percent of the total digital video advertising spending in the United States. U.S. programmatic digital video ad expenditure was estimated at 35.9 billion U.S. dollars for that year.
Share of programmatic in digital video advertising spending in the United States from 2019 to 2022
* Forecast. Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.
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ANA. (January 28, 2021). Share of programmatic in digital video advertising spending in the United States from 2019 to 2022 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
ANA. "Share of programmatic in digital video advertising spending in the United States from 2019 to 2022." Chart. January 28, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
ANA. (2021). Share of programmatic in digital video advertising spending in the United States from 2019 to 2022. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
ANA. "Share of Programmatic in Digital Video Advertising Spending in The United States from 2019 to 2022." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/
ANA, Share of programmatic in digital video advertising spending in the United States from 2019 to 2022 Statista, https://www.statista.com/statistics/329235/share-programmatic-digital-video-ad-spend-usa/ (last visited June 30, 2022)
